Mediaco Brings Newsroom Mindset to Weber Shandwick Customers

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Weber Shandwick recently launched a new service, defined as a content creation and distribution unit, designed to bring comprehensible content marketing tools to customers who need to produce and distribute media across various online channels. To “help every company become a media company,” Mediaco combines editorial planning and production, emerging technology and paid media dollars in support of distribution and discovery of content. The new unit is managed by Jason Wellcome, who will report to Chris Perry , Weber Shandwick’s global head of digital.

Weber Shandwick on Emerging Technology and Paid Ad-Spend

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Welcome believes that not many people fully grasp how specialized and complex operating a new media model can be, and that using Mediaco is the best solution for those who need to enter a media mindset.

“While it’s clear content has become the hot topic across the marketing and media industry, what’s less understood is how specialized and complex operating a new media model can be, especially one that requires both scale and a sustained approach,” said Wellcome. “What Mediaco offers is an end-to-end solution – one not based on theory, but one tested, refined and validated through the many client programs we’ve developed and executed.”

Companies that opt for Mediaco will benefit from the experience of over 100 Weber Shandwick specialists including: brand planners, editors, user experience designers, writers, SEO experts, media planners, producers and more. The unit is supported through a new technology collaborative that includes Adaptly, Contently, Outbrain and Tongal, which partnered with with Weber Shandwick to enhance Mediaco with specialized operating capability as well as access to technology platforms that help production and distribution of content. More information about the new service in the video below:

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