Today at MIPCOM Cannes Al Jazeera announced AJ+, a new, dedicated online channel, that will launch to the public in the following months. AJ+ is designed as a social channel, which will engage the online generation in new forms of storytelling that will empower global conversations. This is part of Al Jazeera’s ongoing philosophy and mission to “give voice to voiceless.”
AJ+ adapts to constantly changing news consumption habits, and represents a fresh approach in delivering news to consumers. Moeed Ahmad, Al Jazeera’s Innovation and Incubation Manager, explained in a presentation at MIPCOM Cannes, that the new channel will be engaging and entertaining, but always with purpose:
“Al Jazeera’s mission is to give voice to voiceless. We therefore feel the responsibility to continue this mission to the widest possible audience. There is a generation of people who wants to go beyond the box. They instinctively turn online to consume news. They share, like, Tweet, comment, interact and forward. To reach them requires a fresh approach. We’re working hard to bring this to the world. It will be engaging and at times entertaining – but always with purpose. Get ready – we’re coming soon.”
An official announcement of the new AJ+ dedicated online channel was made via Al Jazeera Press Office on Twitter.
And while Al-Jazeera has a formidable internal PR team led by former Hill & Knowlton executives, worldwide, they have partnered with agencies including Ogilvy PR Australia, Qorvis Communications, Brown Lloyd James & MSL Group.