Publicis Groupe’s MRY and LBi US Conclude Integration Stage

MRY


It’s a busy day in marketing and social media today, particularly concerning two global corporations: LBi and MRY, which announced their merger. This completes the integration process that began following LBi’s acquisition of Mr Youth in 2011.

It is a merger made in heaven, combining the best of the two agencies: LBi’s traditional strategies, along with technologies; and Mr Youth’s social media and analytics program. But the merger has an important impact on LBi: its Global operations are now separated from the US operations. Globally, LBi will operate under Digitas (DigitasLBi), while MRY will integrate all the US operations. And that’s not all.

LBi is also losing it brand identity. The new entity will no longer be known as LBi in the US, but will be called MRY, and will relaunch as an expanded agency with about 500 employees (150 from MRY and the rest from LBi). It will operate as a standalone entity within Publicis Groupe’s Digital Technology Division, which also includes DigitasLBi and Razorfish. And it already has a lot on its plate, providing services to some of the world’s biggest brands including Coca-Cola, Visa, Bayer, Symantec and Neutrogena.

The relaunched MRY continues under the leadership of founder and Chief Executive Matt Britton, and will provide a wide range of services, like content creation and distribution, mixed-media analytics, global social media management, media planning & buying, SEO and CRM. This broad spectrum of services wouldn’t be possible without LBi.

“We are living in a people-curated world where consumers have taken control of their media and become hyper-connected,” said Britton. “The merger of MRY and LBi US to create an entirely new agency under the MRY brand will allow us to help brands connect conversations to meaningful business results.”

The new management team at MRY also includes Judith Carr as President; Cedric Devitt as Chief Creative Officer; Paolo Yuvienco as Chief Technology Officer; Matt Rednor as Chief Strategy and Innovation Officer; and Jeff Melton as Chief Distribution Officer.

Top Public Relations News:

Virginia Department of Transportation Issues Marketing RFP

Virginia Department of Transportation Issues Marketing RFP

CMO Turnover & The Role of the Chief Marketing Officer

CMO Turnover & The Role of the Chief Marketing Officer

Ketchum PR: Young Lions Marketers Winners Announced

Ketchum PR: Young Lions Marketers Winners Announced

PR Predictions From SPM Communications, Marketing Maven & More…

PR Predictions From SPM Communications, Marketing Maven & More…

“Girls” Producers’ Anger

“Girls” Producers’ Anger

The Common PR Sense of the All New Vespa Primavera

The Common PR Sense of the All New Vespa Primavera

PR and Pot: What can Public Relations do for the Green Rush?

PR and Pot: What can Public Relations do for the Green Rush?

With a Name Like Slacker, a Web and Mobile Music Service Can Only Be a Success

With a Name Like Slacker, a Web and Mobile Music Service Can Only Be a Success

Center for Industrial Research & Service Issues Internet Marketing RFP

Center for Industrial Research & Service Issues Internet Marketing RFP

Marketing RFP Issued By Town of Southington

Marketing RFP Issued By Town of Southington