If 2020 taught us anything, it’s to expect the unexpected and that doomsday preppers may have had the right idea all along. Thanks to this reality, public relations continues to be more powerful than ever in a crowded, distracted, and confused world.
The latter notion is expressed by CEO powerhouse, Ronn Torossian, in his second edition release of, FOR IMMEDIATE RELEASE: SHAPE MINDS, BUILD BRANDS, AND DELIVER GAME-CHANGING PUBLIC RELATIONS. Originally published in 2011, Torossian’s updated and revised version covers the changing social movements since its first publication–hitting on everything from the rise of TikTok culture, the fall of retail giants, and the power of the influencer, among many more timely and relevant topics in today’s media landscape.
With chapters covering “How To Retain Old Customers and Win New Ones,” the personal fulfillment of Charity PR, to the harsh reality of the media and the Crisis PR operating room, FOR IMMEDIATE RELEASE highlights over 20 years of Torossian’s first-hand experiences, clientele, and his distinctive formula for success and happiness. Most importantly, the book explains what PR is today, covering everything from social media, citizen journalism, bloggers, podcasters, good old fashioned broadcast, and everything in between. Essentially a one-stop-shop for learning the ins-and-outs of the biz, For Immediate Release is not to be missed by anyone working in PR, or trying to break into the field.
The public relations industry has a reputation of being difficult to understand and generally speaking, people on the outside have a hard time explaining what it is and seeing value. For Immediate Release breaks down a day-in-the-life of a public relations professional, giving real-life examples of client stories, in a way that is easy to understand and visualize. Furthermore, and quite possibly more important, the book does an excellent job of explaining why we all need public relations – even if you’re not famous, or think you’ll never need it. From highlighting crisis scenarios one never saw coming, to pointing out that every being is its own personal brand, Torossian covers the vast landscape that is PR in entertaining, easy-to-digest fashion.
Torossian is the Founder and CEO of 5W Public Relations, one of the country’s largest independently-owned public relations firms. For those on the inside, who know the cut-throat business world, it’s a privilege to hear directly from a successful entrepreneur on what it takes to get to the top. Based in Manhattan, the book provides valuable insights on what working in one of the world’s most competitive industries is really like.
Since beginning 5W Public Relations in 2003, Torossian has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider.
Torossian has lectured on crisis PR at Harvard Business School, Georgetown, Quinnipiac and Pace University. Quite literally, this book is shaping the future minds of PR.
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