The NSE is seeking a qualified supplier to conduct a one month social media campaign for the NSE Investment Challenge.
The Nairobi Securities Exchange (NSE) is a leading securities Exchange in Africa providing a platform for trading of equities and bonds securities. It offers a world class trading facility for local and international investors looking to gain exposure to Kenya’s and Africa’s economic growth. The NSE plays a vital role in the growth of Kenya’s economy by encouraging savings and investment, as well as helping local and international companies to access cost-effective capital. The NSE operates under the jurisdiction of the Capital Markets Authority of Kenya and is a full member of the World Federation of Exchanges.
The NSE Investment Challenge is NSE’s Public Education initiative that the NSE has been running for the past 10 years. The initiative is aimed at enhancing financial education and literacy while inculcating a savings and investment culture amongst the youth in Kenya. The initiative targets youth in tertiary institutions such as universities, technical institutes and other post-secondary colleges as well as non-students.
The NSE Investment Challenge is an online simulation of trading for various securities listed on the NSE. During the competition, each participating individual or group receives Kshs. 3 million virtual capital to buy shares, bonds and other securities listed on the NSE using real time stock prices provided by the NSE through the Automated Trading System. The annual competition takes place for three months, following which participating teams are evaluated based on their portfolio returns.
Scope of Work:
The NSE is seeking a qualified supplier to conduct a one month social media campaign for the NSE Investment Challenge. The ideal provider should have the relevant capacity and experience to:
1. Design creative and original content for use on all social media platforms i.e. Facebook, Twitter, Instagram and YouTube.
2. Develop a creative, easily adopted and impactful hashtag to be used during the campaign.
3. Manage and post consistent content onto our social media pages.
4. Media buying for social media.
5. Drive a high impression rate on all social media platforms.
6. Mobilize and source relevant influencers to support the campaign.
March 27th, 2019.
Nairobi Securities Exchange Plc.
The Exchange, 55 Westlands Road
P.O. Box 43633-00100
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