Sard Verbinnen: One of America’s Leading Crisis Firms
When it comes to big-time crisis, there are few PR firms as well plugged in as New York City based Sard Verbinnen & Co. Today’s headlines have the company managing crisis public relations for...
33 Search results
For the term "Goldman Sachs".
Apple’s Non-Apology (and Other PR Blunders)
What makes the perfect apology? Sincerity, for a start. Remorse. Acceptance. A great big serving of humble pie; we can all pretty much agree what’s required. Now look at those qualities and tell us how many of them you associate with faceless multinationals. If you said ‘none whatsoever’, congratulations: you’re cynical enough to be an adult.
MWW Study Reveals Lax Attitudes Concerning Corporate Culture
MWW findings reveal a large gap between executives’ perceptions of the importance of a supportive corporate culture and their willingness to facilitate such a culture.
Just Enough Reasons to Hate GameStop
This holiday season, wouldn’t it be nice if every business that ever gave you the shaft got hammered with a lawsuit? Well, this was my immediate thought when I heard GameStop is being sued...
98 PR and Marketing Articles You Probably Missed
Liliana compiled a list with some of the most interesting PR and marketing related articles of 2010, to serve as a resource for industry experts, as well as for students, beginners, and customers.
Lynn Tilton Vs the Treasury – Hear No, See No, Do No Good
America’s future should not be in the hands of a few huge corporations, “in pocket” politicians, but in the best hands to overcome the country’s problems, the people’s. 30 million Americans CAN do something about job creation and uplifting a country, a world. Lynn Tilton, and other experts with good ideas, are not being listened to. You are not being listened to.
Corporate PR: Procter and Gamble’s Online Marriage – A Pitiful Engagement
Procter and Gamble is making a bet now on the stupidity of Moms and others in social networking. Can the weight of a few mercenary Moms propel this corporate juggernaut past the truth, past your will, past reality? Only the social sphere can react to companies attempting to unjustly influence the digital crowd.
Coca-Cola pops new customer engagement philosophy
Following its path of marketing innovation that stays true to functionality, Coca Cola reveals new philosophy of customer engagement. Emotional triggers, earned media, and the now famous smart product placement plus love of sports in general is the soft drinks giant recipe for future success.
Your Economy Is Not Recovering, But Trying To Gasp for Air
It’s tough to admit our economic situation is really our own fault. The average citizen of any country just plays along as long as they get the drippings from the table of the wealthy. But, what happens when the drippings stop? When billionaire investors like Lynn Tilton use terms like “beyond repair” to describe our course, what does this mean?
Focus Jesup Georgia and Lynn Tilton’s Rebuilding of America
Wall Street’s involvement in our economic woes is now begining to be seen fully. Big time investment in big business has put all of America’s eggs in the wrong basket. Focusing on small towns in America, like Jesup, Georgia for instance, can open a window into what Wall Street innovator Lynn Tilton professes; “Rebuilding America – One Company at a Time – One Job at a Time,” could alter America’s course – one town at a time too.
