October is Breast Cancer Awareness Month and there are a number of companies that are upping their PR to promote this very important cause. It’s rare to find someone these days who’s life hasn’t been touched by breast cancer in some way, so it’s not surprising that they are willing to support the cause and companies recognize this as not only a way to gain media attention, but also to give something back while they’re at it.
Some companies do more than others and while this is not a comprehensive list, here are a few companies that are making some extra PR effort for Breast Cancer Awareness Month.
Avon: Avon is perhaps one of the biggest supporters of breast cancer awareness with its very own foundation that focuses on breast health in women. You can read more about this further down in this article. In addition, Avon hosts the Avon Walk for Breast Cancer to raise money for breast cancer research. They also feature products such as pink ribbon jewelry where 100% of the proceeds go to breast cancer research.
Sony: This technological giant has donated $110,000 to breast cancer research and will also be donating the proceeds during October from their Reader Pocket Edition bundle in rose, as well as the pink VAIO W Series Mini Notebook bundle.
Masterfoods: What many people don’t realize is that Masterfoods is the company behind M&Ms and they have come out with a pink blend, of which 35 cents on each sale go toward the Susan G. Komen fund. They are also teaming up with Kyle Busch and the M&M Toyota team on Oct. 17th to run M&M’S® Brand/Komen racecar at the Lowes Motor Speedway in Charlotte, N.C.
L.O.F.T. Golf: This company proves that any business can get involved in Breast Cancer Awareness Month. They are offering pink caps at half price, with $5 of every sale going to breast cancer research. They have also promoted this extensively on their blog.
Oreck: There is a new pink Oreck vacuum available for sale for the remainder of year. For each special edition vacuum sold, the company will donate $50 to breast cancer research. They have set a minimum donation amount of $500,000 and no upper limits.
Campbell’s Soup: This popular food company is offering limited edition pink and white cans for their soups to support Breast Cancer Awareness Month. The company has also pledged to donate $300,000 to breast cancer research, education, screening and awareness programs.
Where the Money Goes
It’s all fine and good to hear that companies are putting money toward breast cancer research, but where does that money actually go? There are a number of organizations worldwide that specialize in breast cancer research. Here are a handful of them.
Breast Cancer Research Foundation: With a goal to find the cure for breast cancer in our lifetime, this foundation is probably the best known. A minimum of 85 cents of every dollar goes toward actual research and awareness programs.
Avon Foundation Breast Care Fund: Since 1993, this foundation has distributed over $50 million to more than 800 grants to community-based, non-profit breast health programs. They focus on getting women to get mammograms on a regular basis and encourage follow up on abnormal checks.
Susan G. Komen for the Cure: Susan G. Komen was a breast cancer victim who spent her sick days working on how to make life better for others with breast cancer. Today the foundation helps raise awareness and monies for research.
Have more suggestions for outstanding companies that are using their PR dollars to support Breast Cancer Awareness Month? Let me know in the comments and I’ll do a follow-up post later this month with some of your suggestions.