Category: PR Insights

Is Podcasting a Good Move for Your Brand?

Podcasts are increasingly popular, and B2B brands have taken notice. Podcast marketing provides a chance for B2B brands to engage with their audience, sharing insights and discussing solutions. This builds brand awareness and positions the brand...

Navigating the Intersection of Politics and Public Relations

In today’s world, politics and public relations (PR) are often intertwined. As political issues become more polarized, it’s increasingly important for PR professionals to navigate this intersection carefully. Understanding the political landscape The first...

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The Important Role of Metrics In SAAS Sales

SaaS is a popular business model that provides software applications to customers online. It’s a competitive market, and sales success is crucial for growth and revenue. To thrive, SaaS companies need data-driven decision-making, and...

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Content Creation and Digital PR

Content creation is essential for any successful digital PR strategy. Companies can use content creation to become industry thought leaders, gain trust from the audience and increase online visibility. Here are some ways that...