Tips for Reducing Your PR Budget
In today’s economic world, cutting on your budget or marketing is really difficult as each criterion to market a company got many hurdles and to meet this up, a smart budget is obviously needed.
Category: PR Insights
How Enterprises Can Increase Productivity with Mobile Technologies
Mobile devices are here to stay. The challenge for enterprises is to contain the security risks so that the increased productivity, freedom and cost savings are not outweighed by the burdens.
TV Prime Time Great to Target Mobile Gaming and Social Media Users
Important business intelligence for companies, showing the most important actions that dominate smartphone usage during prime time: calls, messaging, browsing, social networking, and gaming.
Weber Shandwick vs. FTI Consulting: Twitter Showdown
Whether you noticed or not, FTI Consulting bounced into the top US PR firms contention via O’Dwyer’s list of top agencies for 2013. The space formerly held by either Melissa Waggener Zorkin’s Waggener Edstrom, or APCO Worldwide, is not firmly in the hands of Ed Reilly’s global firm. For today’s matchup of Twitter prowess we pit the almost legendary Weber Shandwick against FTI to see just who has a handle on social media dominance.
Weber Shandwick: North American Women Disengage Social Networks
38% of the North American Women stopped using one or more social networks during the last six months because they were not interested or had lost interest (59%) or had no time or been too busy (35% of the mentions).
How to Not Botch an Interview
EPR contributor Harold Miller reveals the most likely questions asked at a job interview, and gives you a few tips to make an impression.
Australia and New Zealand Marketing Emails Struggle to Escape the Spam Folder
1 in 5 emails ends up automatically in spam folders, the ‘Australia and New Zealand Email Intelligence Report’ revealed. The study analyzed emails from over 500 Australian brands and discovered that 17% of them are never seen by the recipients.
7 Ways to Take Advantage of Social SEO
Social SEO is a concept that takes advantage of the role that social media plays in improving a site’s social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic that goes viral looks good in the eyes of search engine. It means that while you might not see any tangible benefits from Facebook posts or re-tweets, those very posts might be improving your status with the search engines.
Twitter Brings the Most Social Leads to B2B SMBs
B2B small and medium business companies obtain different results from the social networks they use, a new study presented by emarketer.com shows. 600 US B2B SMB websites were included in Optify’s analysis that had some very interesting findings.
How to Gain SEO Benefits from PR
Saying the PR industry has changed since I started my career just six years ago is an understatement. No longer is my day about writing, drafting and pitching press releases. Now it is more...
