Category: PR Insights

LinkedIn 0

4 LinkedIn SEO Tricks to Help Your Profile Rank

LinkedIn is more than just a social networking site; it is also a powerful marketing tool for any organization. This is why it is important to optimize your profile for the search engines. Your LinkedIn profile provides one way for customers to find you on the web. On the flip side, if you’re using LinkedIn to get a job, an optimized profile will make it easy for prospective employers to find you. Here are 4 tips to increase the visibility of your LinkedIn profile.

Content marketing tree 0

100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation

From places to source content ideas for your blog, to content curation sites that allow you to reach broader audiences; from sites that allow you to create visual content with ease, to professional tools that help you monitor content marketing strategies employed by your competitors; the list below features some of the trendiest, most popular sites and tools for content marketers.

Search Engine Optimization 0

Five Ways to Increase Your Website’s Authority

It makes sense that the popular websites get the majority of search traffic. They’re popular because they’re considered to be authorities within their niches. They’re considered authorities because they’re popular. It’s a vicious circle of visibility, and it’s a hard cycle to crack.