PR Leaders

Introducing Jim Weiss: The Founder of W2O

2018-04-06 by JamesD
Introducing Jim Weiss: The Founder of W2O

Jim Weiss is the founder, CEO, and chairman of W2O Group, a PR company designed to give brands an "unfair advantage" in today's competitive marketplace. Jim has more than three decades of experience in the marketing communications and PR space and focuses heavily on his specialisms in technology and healthcare. Over the years, he's achieved recognition as one of the most influential people in PR. Today, Jim Weiss is one of the 500 most important people in the Global PR industry, and he's also listed on the PRWeek Power List. Weiss was also named one of the top 25 innovators... Read More >

Ronn Torossian Celebrates His Daughter’s Bat Mitzvah

2017-03-19 by Richard D. Pace
Ronn Torossian, CEO of 5WPR

[caption id="attachment_96146" align="aligncenter" width="512"] 5WPR CEO Ronn Torossian with Daughters[/caption] [caption id="attachment_96143" align="aligncenter" width="800"] 5WPR CEO Ronn Torossian Delivers Speech[/caption] [caption id="attachment_96147" align="aligncenter" width="800"] 5WPR CEO Ronn Torossian[/caption] [caption id="attachment_96145" align="aligncenter" width="864"] 5W PR CEO Ronn Torossian Celebrates Daughter's Bat Mitzvah[/caption]

Meet the Man Who Claims To Have Invented The Word Marketing

2015-10-23 by Jason Tannahill
Philip Kotler a professor of Kellogg

A few months ago, we revealed that global PR conglomerate Porter Novelli claimed to have “...pioneered social marketing” – and while we found that claim rather over-the top, now we have found someone who claims to have invented the word marketing. And while marketing has been around forever, Philip Kotler a professor of Kellogg Graduate School of Management who is recognized in the international community for his work claims to have invented the word “marketing.” At, one can learn that Kotler “ fact invented the word "marketing" both as a term and as an industry.” We at Everything-PR News... Read More >

Why Did Larry Rasky of Rasky Baerlein Threaten To Sue Everything-PR?

2015-10-16 by Richard D. Pace
Larry Rasky

Larry Rasky, Chairman and CEO of Rasky Baerlein Strategic Communications, is a very well-connected big-wig PR guy – and so we wrote what we thought was a positive profile of Rasky Baerlein, including a description of the company as a firm with “a great reputation,” which is “highly experienced.” Imagine our shock when we received a note from Larry Rasky threatening to sue Everything PR News which implied there was some sort of conspiracy theory? Rasky, regarded as one of the closest people to Vice President Joe Biden, may have thought we have an interest in whether Mr. Biden runs... Read More >

Michael Kempner MWW says Go Mobile Or No Go Nowhere

2013-08-21 by Archie Obrien
Tech companies now bill their smart devices as "life companions" - courtesy SamsungTomorrow

Michael Kempner is one of the smartest men I know. His company, MWW Group, is also one of the smartest big time PR firms in the world. The reason I'm telling you what you may already know is so you heed the advice I'm about to offer your business. Heck, he advises world leaders, surely your business can't lose listening at least, now can it? [caption id="attachment_45139" align="aligncenter" width="585"] Tech companies now bill their smart devices as "life companions" - courtesy SamsungTomorrow[/caption] This morning, I finally snatched the time to read a study by MWW PR entitled Go Mobile Or... Read More >

Ronn Torossian on PR Today: Everything PR Exclusive

2011-08-05 by Jason Tannahill
ronn torossian 5wpr

Everything PR News had the privilege this morning to interview one of the world's most influential entrepreneurs and PR professionals, 5W Public Relations' President and CEO, Ronn Torossian. As the news of markets falling, despots being deposed, and celebrities realities reach us on various media, we talked with Ronn about the state of public relations today, and about his take, as one of the world's great crisis doctors. The Value of Mercury By way of a short introduction, for the budding PR or marketer out there, who has been trapped beneath the proverbial rock, Ronn Torossian is a figure in... Read More >

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