What you will learn...
Golin Signs as AOR for Horizon Organic
Horizon Organic, owned by WhiteWave Foods, brought Golin on as their agency of record for PR purposes. Golin will work with Fallon (the ad agency for Horizon) in developing 2017’s holistic strategy as Golin also brings creativity to the strategy and campaigns.
WhiteWave’s director of communications, Matthew Hargarten, said: “We have charged Golin with coming up with a PR plan to seize on cultural moments throughout the year to bring the Horizon brand into those relevant conversations. Media is a big part of that, but also social and content will be at play as well with bringing Horizon into that conversation.”
Peppercomm Makes it on Fortune’s Top Places to Work in the U.S. List
The annual list from Fortune and Great Place to Work® lists 50 best small workplaces annually and Peppercomm came in at #23. Anonymous feedback from employees is a big part of the research in determining who is named to the list.
Peppercomm’s Sr. Manager of client relationships, Morgan Salinger, said: “A great place to work is one that supports all aspects of your life, regardless of who you are. I consider myself lucky to have found a place like Peppercomm, where I’m surrounded by colleagues who are not only supportive but who encourage me to pursue what I’m most passionate about.”
The Publicity Agency Creating Mini PR Campaign for Kazakhstan
In 2007, Glenn Selig founded The Publicity Agency, which is based in Tampa with additional offices in Los Angeles, Chicago, and Washington DC. When Selig made a recent trip to Kazakhstan, he was expecting something different than what he found. Since he, like many other moviegoers, had watched the Borat movie about ten years ago, he was expecting a backward and possibly agrarian culture. Not so. In fact, Selig said: “It [the movie] was so absurdly different than what the country really is.”
When he returned to the states, Selig felt compelled to do something about that image, and so he contacted the Minister of Foreign Affairs for the Republic of Kazakhstan, Erlan Idrissov, telling him he wanted to create a mini PR campaign called KazakSTANDING STRONG, extolling the virtues of that country.
Two Associate Directors Named to Ketchum’s Western U.S. Offices
Both the Los Angeles and San Francisco offices of Ketchum will receive new associate directors. Suzanne Maloney becomes a partner and director of strategic and creative planning in the San Francisco office and Kevin Oates becomes a partner and director of the corporate and public affairs practice for Ketchum West and will be based out of Los Angeles.
MDC Partners Recognized by Marcus Graham Project for Diversity
MDC Partners received the 2016 Change Agency Award from The Marcus Graham Project. They received the recognition because of their contribution of resources, time, and talent in cultivating diverse talent in the next generation within the fields of marketing, advertising, and media. The award was presented mid-October in Dallas. Various PR agencies that are part of MDC Partners have been working since 2010 with the Project.
MDC Partners represents over 1,700 clients worldwide through their various firms. Some of the PR firms that are part of the agency include Colle + McVoy, Hunter PR, Kwittken, Luntz Global, and CP&B.