RFP, Public Relations, Marketing, Social Media and more!
How to write effective press releases? This is a question many pros attempt to answer in short editorials. We give you today a list of books, authored by some of the most respected PR professionals in the business.
In the words of Perez Hilton: “The Queen of Pop has acknowledged that there’s a new Princess of Pop and she’s officially passing on the torch!”
PR goofs may be funny, but they can ruin your campaign. Learn some ways to avoid PR mistakes before they happen.
Anchor Liz Claman offers her recipe for being sexy without detracting from the news she reports. Desribed as one of the most “camera ready” lady on the news, Claman is really more concerned with the issues than she is with her sex appeal. Perhaps this is so because her “method” has been honed so well she does not have to think about it. For this writer, I would never have thought such a big deal would be made out of something every “Hollywood” news lady would know?
Daimler’s Mercedes Benz may be in be trouble. Conflicting sales numbers and inadvisable or failed deals spotlight a company struggling to get its feet back under it. In a failing economy, amid losses of jobs everywhere, can Mercedes afford to depart from their core expertise? From failed customer support to failed partnerships Daimler may need to look into new leadership rather than new markets like China.
Audi of America has just chosen RTC Relatinoship Marketing to take their business to new levels with new campaigns designed to increase customer loyalty. The marketing firm will also be working to bring in new clients.
Bonobos has yet to hire a professional PR company and they have done an excellent job of paying attention to their clients and listening to what they want and need. More companies could stand to take a page from their book and become more interactive on social media.
For the past two or three posts here at Everything PR, I’ve been discussing the urgent need for PR firms and others who promote products or companies to keep up with the changing role...
Makovsky + Company is one of the world’s leading PR and investment consultancies. We intended to evaluate the company’s online digital presence, and found some real pluses and on the other end of the spectrum, a few surprising minuses which indicate “loose ends” with regard to the company’s branding online.
Don Dietrich, director of the Idaho Department of Commerce, considers it inappropriate to hire an out-of-state company to promote Idaho to the world.
