Women may be on the way to ruling the social gaming industry, but they don’t really want to pay much to play. A recent study by Q Interactive and Engage Expo indicates that 55% of female game players feel that companies would charge in the future, and keep their wallets
This weekend people interested in taking their Internet and PC skills to the next level will have a rare opportunity. Dmitry Shapiro, one of Web 2.0’s most successful Internet entrepreneurs will host an all day seminar. The session will help any web user fast track their skills far more effectively
Virtusa has selected Greenough Communications to handle their foray into the world of social media and digital marketing. The company is looking forward to using new forms of advertising as promotion.
CBS’s 60 Minute broke the story about an alternative energy source, the Bloom Box, which may transform the way we consume electricity. The Bloom Box is a product being made by Bloom Energy out of research done for NASA. When the Mars mission was canned, Bloom Energy was born.
The auto industry still seems to be in turmoil, with American manufacturers still struggling with their re-branding efforts and foreign car companies beginning to face their own marketing woes. Social media may seem like the likely answer for overcoming many of these advertising obstacles, but can it prove to be
Athletes have a responsibility of proper conduct, something they seem to forget every now and again. But in the end, we remember their performances better than we remember their misbehaviors.
Ogilvy PR has taken on the job of promoting VTech as the learning toy company gears up to release more products in 2010. The PR company will be using social and traditional media to get things going.
Text4baby is a new service for expectant moms which will notify them of important things about their unborn, especially which products to buy. Now the US Government and big pharmaceuticals appear poised to do business in the name of underprivileged moms.
Delving into the brain can be an exciting and dangerous thing to do, depending on your motives. Marketing is one of those motives that can be debatable, making some uncomfortable with the fact that brands could be using neuroscience towards improving their advertising methods. Campbell’s is now one of those
KCSA Strategic Communications has been selected as the agency of record for ChinaTel, a communications company. They will help their client boost funding adn find more investors.
