PR News

Designated Market Area: What It Is and What Its Impact Is

2021-05-28 by JamesD

Designated market areas (DMAs) refer to the geographic areas within which a population receives similar radio, television, and broadcast channels.DMAs are also referred to as media markets, broadcast markets, or TV markets. Sometimes DMAs also apply to recipients of online and newspaper content.  Often DMAs are ranked based on the population size in a region. This ranking method means that designated market areas can include cities, metropolitan areas, or mixed regions. When used by market researchers, DMAs reveal info about audience demographics and the products they consume—new shows, radio programs, etc.  While the internet has changed the way firms employ... Read More >

Crisis Communication During Covid-19 Vaccine Rollout

2021-05-27 by Jim Crickell
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When it comes to the rollout of the Covid-19 vaccines, communicators everywhere face a very critical situation to get the narrative right. Last month, when the FDA and CDC announced that there would be a temporary pause on the administration of the Johnson & Johnson vaccine and people were rightly confused. After a few reports of “rare and severe” blood clots appeared in people who received the specific vaccine and the announcement came after nearly 7 million doses were administered. Once the reports were released the company Johnson & Johnson also released a statement about the newfound developments, using phrases... Read More >

Marketing RFP Issued By El Paso Independent School District

2021-05-23 by JamesD

EPISD is seeking a qualified companies to assist with Advertising and Marketing Services to promote the District's instructional and extracurricular programs, strategic plan, and other initiatives with the primary objective of branding and promoting the recruitment of teachers/talent and students. Background: Located in El Paso, Texas, the El Paso Independent School District is the largest district in the Texas Education Agency's Educational Service Center - Region 19. With nearly 58,000 students in 89 campuses, EPISD also is the 12th largest district in Texas and the 61st largest district in the United States. It also is El Paso's largest employer with nearly... Read More >

Public Relations/Communication Services Rfp Issued In Missoula

2021-05-21 by JamesD

Missoula County is developing a list of qualified firms to provide a variety of communications services to the County on an as-needed basis and to augment its in-house efforts intermittently. Firms are encouraged to submit proposals on all or part of the services listed below. Missoula County (County) is committed to providing thorough, accurate and timely public information for the general public and the news media. Missoula County’s Communications Office and the communications specialists on staff convey information through the County website, press releases and contacts, public meetings and open houses, e-mail and e-mail lists, subscription services through the County... Read More >

Brands Seeking New Agencies

2021-05-19 by JamesD

Just as eharmony and match.com are to singles looking for partners, Setup helps brands seeking the right marketing agencies. In its recently-released survey of more than 300 marketers representing brands and agencies, Setup found that 30% of respondents said they were likely to switch agencies within the next six months. This is the third such annual survey the Atlanta-based company has conducted. Pandemic Effects Setup’s conclusion from this last survey is that the pandemic has helped speed along assessments of which brand-agency relationships were and weren’t working. Although the sampling was small, many large brands and agencies were queried. Brands included IBM,... Read More >

VIRGO PR NAMED AGENCY OF RECORD FOR DR. DABBER

2021-05-17 by JamesD
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The Company Is Focused On Creating The Best Vaporizers On Earth & Since 2013, Has Been A Dominant Driver In Cannabis Innovation; Client Joins Growing VirgoPR Cannabis Practice Virgo PR, a New York PR agency that creates campaigns that delights audiences and attracts their attention, has been appointed Public Relations Agency of Record for Dr. Dabber, Dr. Dabber: The #1 Online Store for vape pens, wax pens, and dab pens.  Since 2013, Dr. Dabber has been a dominant driver in cannabis innovation, introducing the first low-heat wax pen with the Ghost, revolutionizing the vaporizer pen industry almost overnight and winning our... Read More >

Veeam Software Possesses Swiss Roots, New US-ownership, and a Head in the Cloud

2021-05-10 by Wilson Scott
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Data security and privacy are essential to run any successful business in today's digital age. Yet, how do we know if our business's data is safe? Complicated processes like on-demand cloud migration, immutability, reliable and consistent backups, workload management, data recovery, and security tool services are all pieces of the Modern Data Protection pie that the right professionals can handle with ease. Collaborating with a leading backup and replication software company is a crucial undertaking that helps you keep current with the safety trends in the market and ensure you have the very best solutions protecting your environment.  The Solution... Read More >

Google versus Facebook or…?

2021-05-05 by JamesD

In considering paid media, it can be understandably difficult for some advertisers to decide between using Google or Facebook since both have large followings and also bring with them the power of their affiliates. Google has YouTube, the second-highest trafficked global site, in its corner. Facebook, on the other hand, has Instagram, Facebook Messenger, and WhatsApp behind it. For small and medium-sized businesses trying to choose between Facebook and Google ads, Facebook may be the best. But when it comes down to Microsoft advertising and Google ads, Google wins out. These were the results of a recent survey partnership between... Read More >

Boosting SEO

2021-05-03 by JamesD

For centuries Seo enjoyed a monopoly as a Korean surname. However, when search engine optimization got started somewhere around 1991 with the launch of the world’s first website, SEO took on an entirely new and significant meaning. Since then, marketers have come to treasure SEO as an essential marketing tool. Digital marketing agency Reliablesoft reported that more than 70% of consumers who go online to search are most likely to click on the top five results. Being among the top five suggestions in search engine results pages (SERPS) is essential for brands to be found. In addition to being discovered,... Read More >

Ashley Black and the FasciaBlaster Defeat Final Class Action Lawsuit

2021-04-19 by JamesD
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Reported originally by TechTimes.com... FasciaBlaster Creator Ashley Black Gets Justice as Court Dismisses Final Class Action FasciaBlaster Inventor Ashley Black The verdict is in and the FasciaBlaster toolset will not see the inside of a courtroom again anytime soon. On April 2nd, a judge in a United States District Court in Houston, TX moved to certify the class allegations produced against Ashley Black, the architect of the myofascial self-massage device, and the FasciaBlaster tool's warranty approved a proposal 'to strike the allegations for both the class and the subclass altogether'. This final judgment to do away with the class-action lawsuit... Read More >

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