PR News

The Downtown Investment Authority (DIA) functions as two agencies for the City of Jacksonville: The Community Redevelopment Agency and the Economic Development Agency. Scope of Work The DIA seeks a full-service advertising and marketing agency to assist: 1. in the promotion of Downtown as a great place to live, work, visit and invest; and 2. to inform, excite and persuade the public to choose Downtown as their go-to destination for entertainment, dining, arts, culture, history, sports, theater, etc. The desire of the DIA is to market Downtown in a cost effective and efficient way that leads to increased Downtown visits,... Read More >

Exxon Mobil corp, the apex oil producer in the U.S. has kicked off marketing efforts to sell its U.S. shale gas properties, in a move to reignite its push to raise funds and let go of undesired assets. The company looks to raise billions of dollars, and reduce its debt burden from 2020. Exxon Mobil set a target of $15 billion to be raised from sales by December 2021. The oil company set this target for itself three years ago. The company also recently promised to improve its sales that have been lagging recently; its sales improvement drive is vital... Read More >

Surfside is a marketing technology for the cannabis niche. It is a marketing and data platform that was created for the cannabis industry. The company has announced the conclusion of a $4 million seed deal round. The deal was led by Casa Verde. Karan Wadhera, the managing partner of the company will now also serve as one of the company’s board members. Surfside Surfside is a new startup that is controlled by its two founders, who share between them lots of experience in the data and marketing space. Surfside’s founders Michael Blanche and Jon Lowen both worked with SITO Mobile.... Read More >

1920x1080px Content 1 For over a year now, most news cycles have been oversaturated with stories about the pandemic, which, from a PR perspective, made brands stop pitching their own stories to journalists out of respect for what people around the world have been going through. Instead of that approach, plenty of businesses have decided to shift to thought leadership in order to share how the CEOs and founders helped their companies deal with the various pandemic-related challenges. This way, companies could still share information with their target audiences without receiving potentially negative feedback from consumers. When it comes to... Read More >

DraftKings has acquired Golden Nugget online gaming in a $1.56bn deal. With the acquisition, the sports betting operator has entered into a commercial agreement with the Houston Rockets of the NBA. The betting firm is set to launch a sportsbook at the Houston Rockets’ Toyota Center arena, pending approval from regulatory and legislation authorities in the state. Draftkings, a betting giant and daily fantasy organization, has entered an agreement to acquire Golden Nugget (GNOG), an online gambling firm. The transaction is all-stock, and expected to be concluded in the first quarter of 2022. The conclusion of the stock transaction only... Read More >

Integral Ad Science, an ad-verification firm is ready to acquire Publica LLC, a connected TV advertising platform focused on internet-connected TV in a $220 million cash and 25% stock transaction. IAS intends to improve its connected TV strategy with the deal, and help content publishers to monetize their video programming better. This will be done across CTV devices. IAS also intends to build new tools to enable advertisers to access better transparency and provide them with transparency in their inventory quality. The company believes advanced technology and data is the future of CTV advertising, and that by acquiring Publica, they... Read More >

These days social media plays a crucial role in advertising which has led to the increasing popularity of videos as a medium. In spite of that, a print ad that is a perfect cocktail of words and pictures can be as impactful as contemporary, digital components.   Long copy can still be the  secret to any successful sales. Long copy works because it gives people the information they need before they make a purchase. Hence, the long copy is not really an outmoded format. Anything that is uncommon in advertising works because it will stand out. To turn contacts into customers... Read More >

Establish a long-term digital platform via back-end content management, analytics, and other systems. The site will be a strong foundation that allows E-REP to build a savvy digital ecosystem and capabilities that leverage future marketing activities. Website Goals • Generate new business attraction leads and new talent attraction leads into the organization – linked to organization’s CRM (GrowthZone) • Promote E-REP expertise, services and enhance credibility • Increase web traffic, emails and phone calls about locating/expanding a business in Greater Evansville • Provides E-REP (Chamber of Commerce) Members a toolkit for their membership and portal (CRM) login • A Unified... Read More >

Last year when the pandemic started, many companies around the world decided to put their PR and marketing plans on pause, or even to bring them to a complete standstill. With the first lockdown introduced in March, some companies decided to put a stop to their promotional efforts, while others took the completely different approach of accelerating their PR efforts. Plenty of companies at the start of the pandemic  decided to take a protective approach by holding back on promotional and marketing efforts. This represented  an attempt on behalf of these companies to reduce their expenses. The goal of the... Read More >

One way to earn loyalty from customers is to build emotional relationships with them. According to a study conducted by psychologists from Princeton, first impressions are formed in less than a second. This does not affect the quality of decisions, on the other hand, first impressions are helpful as they save time. Hence, it is important to utilize those emotions formed within such a brief period of time to form long-lasting connections between customers and brands. To build emotional relationships online, some primary ingredients are needed, as stated below. 1) Information-  In a world of shrinking attention spans, the idea... Read More >