What Are The Next Best PR Steps
Last year when the pandemic started, many companies around the world decided to put their PR and marketing plans on pause, or even to bring them to a complete standstill. With the first lockdown introduced in March, some companies decided to put a stop to their promotional efforts, while others took the completely different approach of accelerating their PR efforts. Plenty of companies at the start of the pandemic decided to take a protective approach by holding back on promotional and marketing efforts. This represented an attempt on behalf of these companies to reduce their expenses. The goal of the... Read More >