PR News

What Are The Next Best PR Steps

2021-08-03 by EPR Staff

Last year when the pandemic started, many companies around the world decided to put their PR and marketing plans on pause, or even to bring them to a complete standstill. With the first lockdown introduced in March, some companies decided to put a stop to their promotional efforts, while others took the completely different approach of accelerating their PR efforts. Plenty of companies at the start of the pandemic  decided to take a protective approach by holding back on promotional and marketing efforts. This represented  an attempt on behalf of these companies to reduce their expenses. The goal of the... Read More >

How to use emotional marketing online

2021-07-20 by EPR Staff
emotional marketing strategy

One way to earn loyalty from customers is to build emotional relationships with them. According to a study conducted by psychologists from Princeton, first impressions are formed in less than a second. This does not affect the quality of decisions, on the other hand, first impressions are helpful as they save time. Hence, it is important to utilize those emotions formed within such a brief period of time to form long-lasting connections between customers and brands. To build emotional relationships online, some primary ingredients are needed, as stated below. 1) Information-  In a world of shrinking attention spans, the idea... Read More >

5WPR CEO Ronn Torossian on the State of the PR Industry, Shares Firm’s Outline for Success

2021-07-19 by EPR Staff

Ronn Torossian, Founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the U.S., spoke to Everything PR on how the pandemic affected public relations, the current state of the industry, and how his agency has continued to succeed despite the challenges of the last year. 5WPR has just launched their new tagline – “Built For Now.” How has the past year and the pandemic affected the PR industry? This past year was a turning point for the industry. With the coronavirus and social justice movements dominating day-to-day life, businesses have never had to communicate more,... Read More >

How to Send a Pitch Email the Right Way

2021-07-16 by EPR Staff
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sales pitch email 640 A media pitch is when a company or an agency tries to get a media outlet or a journalist interested enough in a particular story that they decide to cover it. These days, most of the time, the pitch is done via email, however, it’s still possible to do it via phone or social media platforms. Research has shown that many journalists receive dozens of pitches every single day, which means writing an effective pitch is key to getting media coverage. Start Here  The first step in that process is to make sure that the story... Read More >

The Importance of Immediate Response to a PR Crisis

2021-07-08 by EPR Staff
Crisis PR

When an organization is faced with a newsworthy crisis, a timely response can help them mitigate the issues about PR. The actions that the organization takes in the first few minutes can help them restore their reputation, or shatter it for a while. It is critical that the people in charge of the organization focus on the urgency of the situation - since the current climate does not allow a grace period during a PR crisis. The Challenges Regarding Immediate Response The primary problem that stands in the way of immediate response is the lack of crisis management training that... Read More >

News From Kaplow, Finn Partners & More…

2021-07-05 by EPR Staff
pr newswire competitors min

Nordic Consulting Names Allison+Partners as PR and Marketing Agency of Record The global leader in providing advisory services, talent acquisition, and enterprise support services, Nordic Consulting, named Allison+Partners as its marketing and PR agency of record. Allison+Partners will be working with Nordic Consulting on thought leadership, brand positioning and engagement, digital and content development, as well as media relations, to help raise awareness for the company’s healthcare products and services. The ultimate goal between the two parties is to introduce and scale incredible solutions that can benefit payers, providers, and everyone else in need of Nordic Consulting’s products or services.... Read More >

BRAND AND MARKETING STRATEGY SERVICES

2021-06-15 by EPR Staff

The purpose of this RFP is to invite Respondents to submit their Proposal for delivering brand and marketing strategy services. WorkSafeBC is an independent statutory agency that serves nearly 2.3 million workers and about 200,000 employers throughout British Columbia. It is funded through insurance premiums paid by registered employers and through investment returns. The Act empowers WorkSafeBC to enforce occupational health and safety standards, provide legislated compensation and rehabilitation benefts to injured workers or their dependents, and collect funds from businesses to operate the workers’ compensation system. Please refer to WorkSafeBC’s website at www.worksafebc.com for additional information regarding WorkSafeBC. WorkSafeBC is seeking... Read More >

Gary Kaplan and Destination Philanthropy

2021-06-10 by EPR Staff

Gary Kaplan is an entrepreneur, philanthropist, and travel enthusiast from Brooklyn, NY. He left his home state over three decades ago to dedicate his life to charity. Kaplan demonstrates that commitment through the HG Kaplan Foundation, a Costa Rica-based non-profit organization that he established. The charity organization focuses on supporting children in deprived communities in developing countries. The objective is to ensure that each child's hopes of a brighter future remain alive by providing education and financial resources to aid the course. Furthermore, the foundation works with forward-thinking community members to ensure that every child lives a healthy and happy... Read More >

Engaging Target Audiences Through PR – Pugh & Tiller PR

2021-06-06 by EPR Staff
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Established in 2008, Pugh & Tiller PR is a public relations and communications company that’s located in Annapolis, Maryland. The team at Pugh & Tiller PR works with the goal of helping brands and corporations reach, engage, and then influence target audiences to achieve business and communications goals. The company mainly works with five industries - technology, commercial real estate, trade associations and nonprofits, employee benefits and healthcare, as well as professional services. Although the specific services and capabilities that companies receive vary by client, Pugh & Tiller PR primarily focus on content development, media, and influencer relations, social media,... Read More >

COUNTY OF MAUI ISSUES COMMUNICATIONS RFP

2021-06-03 by EPR Staff

The County of Maui Charter Commission (“COM”) is seeking proposals from qualified and experienced vendors (“OFFEROR”), to provide a community engagement and communications professional or firm to meaningfully involve Maui County’s diverse communities in a once-in-a-decade opportunity to shape the future of local government through the review of changes to the County’s Charter, its founding document. The voters in the 2022 General Election will vote on the proposed amendments. The Maui County Charter Commission is seeking a community engagement and communications professional or business to meaningfully involve Maui County’s diverse communities in a once-in-a-decade opportunity to shape the future of... Read More >

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