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DraftKings has acquired Golden Nugget online gaming in a $1.56bn deal. With the acquisition, the sports betting operator has entered into a commercial agreement with the Houston Rockets of the NBA. The betting firm...
Integral Ad Science, an ad-verification firm is ready to acquire Publica LLC, a connected TV advertising platform focused on internet-connected TV in a $220 million cash and 25% stock transaction. IAS intends to improve...
These days social media plays a crucial role in advertising which has led to the increasing popularity of videos as a medium. In spite of that, a print ad that is a perfect cocktail...
Establish a long-term digital platform via back-end content management, analytics, and other systems. The site will be a strong foundation that allows E-REP to build a savvy digital ecosystem and capabilities that leverage future...
Last year when the pandemic started, many companies around the world decided to put their PR and marketing plans on pause, or even to bring them to a complete standstill. With the first lockdown...
One way to earn loyalty from customers is to build emotional relationships with them. According to a study conducted by psychologists from Princeton, first impressions are formed in less than a second. This does...
Ronn Torossian, Founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the U.S., spoke to Everything PR on how the pandemic affected public relations, the current state of the...
A media pitch is when a company or an agency tries to get a media outlet or a journalist interested enough in a particular story that they decide to cover it. These days, most...
When an organization is faced with a newsworthy crisis, a timely response can help them mitigate the issues about PR. The actions that the organization takes in the first few minutes can help them...
Nordic Consulting Names Allison+Partners as PR and Marketing Agency of Record The global leader in providing advisory services, talent acquisition, and enterprise support services, Nordic Consulting, named Allison+Partners as its marketing and PR agency...
5WPR - 20 Years Leading PR firm
5WPR, 2023 leading PR firm
