Category: PR News

artificial intelligence

How Companies Can Use AI in PR Efforts

AI is transforming PR strategies. Companies are leveraging AI-powered tools and technologies to streamline campaigns, target the right audiences, and better analyze data for optimized success. Audience Analysis AI provides an edge to PR...

DigitalprAnalytics min scaled 1

Essential Digital PR Campaign Metrics

Data can be overwhelming for PR professionals. Online metrics are crucial for measuring the success of campaigns, and with so many sources there’s a lot to consider. Here’s a breakdown of the main metrics,...

Women in Public Relations

How to Prepare Content for Women’s History Month

This March is Women’s History Month 2023 – an opportunity for brands to express a commitment to gender equality. Companies can create content to honor the contributions of women from all domains, while promoting the brand....

social media b2b

Social Media for B2B Brands

Companies in the B2B industry that haven’t started investing in social media platforms are losing out. These communication channels have been vital for consumer brands, both as a way to reach target audiences and...

absolutvision 82TpEld0 e4 unsplash

Inspirational Public Relations Campaigns

One of the biggest challenges that many companies have in terms of their public relations efforts is making their public relations campaigns stand out from the crowd and grab the attention not just of...

apcobillboard

Top Outdoor Promotional Efforts

When most people think about outdoor marketing, they tend to think that it’s an outdated form of street advertising. Additionally, with the way the entire world has shifted toward digital advertising and marketing efforts,...