DME Studios just announced the launch of Present4 – a so-called “dynamic multimedia platform.” There’s only one problem: Present4 is not a platform – like Wistia, for example.
Present4 is not something you can use without employing DME Studios to produce the presentation for you, so Present4 is not a platform (or framework) – as it is so misleadingly introduced in the press release. Present4 is nothing but video content that can be embedded on a variety of platforms. There is no “innovation” per se – just an interesting approach to video presentations, and a service offered to paying customers by DME Studios. You can employ any other marketing company specializing in video production to create the same type of presentations at any time.
The purpose of employing DME Studios, or any similar company, to create a Present4-type of video for your company, is, as DME Studios put it, “to deliver your brand and your value proposition clearly and concisely through a digital media presentation consisting of 3D animations, motion graphics, concise voice over and a unique flow.” There are a few samples on the official Present4 site, all looking pretty much like the following:
The turnaround for getting such a presentation scripted, produced and deployed by DME Studios is 10 business days. Then, among other possible uses, the presentations can be embedded on a microsite designed by DME Studios, that may or may not include a “virtual business card.” The screenshot below is self-explanatory:
Present4 presentations are optimized for smartphones, social media, websites, DVD’s, presentations, in-store displays and other platforms where you need to showcase video content. The Present4 productions are available as a YouTube link, a playable DVD, an FLV file, and in Quicktime formats.
Each presentation is priced individually, depending on total running time, complexity of animations, creative concept, type of voice-over talent employed, and so on. Since Present4 is not a platform, companies that could produce similar presentations for you on demand include: How it Works Media; Say It Visually, Explania, Vakuk Films, Instruxion, Lilipip!, The Cuillin Collective,Demo Duck, Switch Video, and many others.