Promundo-US – a 501 (c) (3) nonprofit organization based in
Washington, DC – seeks proposals from web development agencies to redesign and
redevelop the Promundo Global Consortium’s website(s) (www.promundoglobal.org / www.promundo.org.br) and associated CMS.
This process will include an in-depth discovery phase to align the messaging of
the Promundo Global Consortium1 with its priority audiences, and to determine
the most intuitive and compelling way: 1) to tell its story and; 2) for users
to navigate its content. Promundo-US is targeting the re-launch for June 2020
Promundo works to promote gender equality and prevent
violence by engaging men and boys in partnership with women and girls. Our
programs, campaigns, and advocacy efforts across the themes below are based in
rigorous research, including the International Men and Gender Equality Survey
(IMAGES), and are designed to improve the lives of people around the world.
Scope of Work:
Project Scope and Process
The scope of the redesign/redevelopment project includes:
• Redesign within current branding
• In-depth site planning and discovery process
• Editing and creative content support for main pages of the website
• Selection, development, and customization of CMS
• Implementation of design into CMS for comprehensive Promundo Global
Consortium website in English, creating complementary, and
flexible CMS structures to be managed by strategic partners in Brazil, DRC,
Portugal, and Chile in multiple languages: Portuguese, French, and/or Spanish.
• Import of archived content (across English and Portuguese websites respectively) from current CMS
• Delivery of site to new hosting provider
• QA of new site, including a beta testing period and a means by which (internal/beta) users can report on glitches, and user experience.
• Training and documentation on the management of new CMS The process we roughly expect is as follows:
Guide us through a process to identify the strategy for the
new website. Confirm goals, audiences, objectives, graphic look and feel,
navigation, site marketing, technology issues and assumptions, required
functionality, phasing, and budgetary constraints, resulting in a creative
brief. Think deeply and propose the user experience that will engage our
audience and help us achieve our goals. We expect the chosen vendor to conduct
interviews with staff members, as well as key stakeholders, and those who do
not already know Promundo’s work, to gain a deeper understanding of these
• Site Definition/Design
Propose website information architecture, graphic look and
feel, user navigation, home page, and main navigation templates for each of the
main navigation links. This should be based upon the goals identified in the
Discovery/Planning phase. The chosen vendor must provide at least three home
page design mock-ups for consideration by Promundo-US.
The website developed by the successful candidate must meet
the guidelines described in Project Purpose, Objectives & Criteria (#5,
#6). The point of contact from Promundo-US will be made available to provide
information and coordinate with Promundo-US staff, including a reasonable
number of meetings (via conference call or in person) to present design and
Proposals should outline a plan for testing the site on all
applicable platforms during development to ensure it works as promised, including
a means by which (internal/beta) users can report on glitches and give feedback
on the user experience, etc.
• Training and Documentation
The chosen vendor will be asked to provide training for two
to four Promundo-US staff members on use and maintenance of the CMS system and
any necessary APIs. Provide succinct documentation about the website as
developed, including a summary of key configurations, and summaries of any
custom code, plug-ins, or modules created for this project.
Delivery and uploading of site to the host server. Provide
support for any problems that might emerge after launch. Candidates will be
chosen in large part based on their description of how this process will be
managed, and their proven ability to successfully complete stages within
expected timeframes and budgets.
The existing website represents the work of the full
Promundo Global Consortium3 in two languages, across two domains: English (www.promundoglobal.org) and Portuguese
English-language website is managed by Promundo-US (Washington, DC, US), the
issuer of this RFP. The Portuguese-language website is managed by Instituto
Promundo (Rio de Janeiro and Brasília, Brazil). The current websites (www.promundoglobal.org / www.promundo.org.br) are built on
Wordpress and hosted on Cloudflare. As the site has grown to over 30+ pages,
with a large library of 250+ linked PDF resources and 450+ blog posts, the
architecture and navigation have become increasingly complicated and difficult
for the user to navigate.
The last redesign/redevelopment of Promundo’s website
occurred more than four years ago; while it does reflect Promundo’s
international presence and structure, the Global Consortium has grown and
shifted considerably over this time period, as has the size and scope of
Promundo’s portfolio, its reach and impact, and its multiple audiences. 3
Promundo is a Global Consortium, which includes the non-profit organizations
Promundo-US (Washington, DC), Instituto Promundo (Brazil), Living Peace
Institute (Democratic Republic of the Congo), CESUC/ Promundo-Portugal
(Portugal), and CulturaSalud (Chile) (forthcoming)
The design of the current website is inadequate for
Promundo’s current audience, communications and fundraising goals (e.g.
facilitating a stronger relationship with our audiences and assisting in
building an individual-giving donor base). It is also missing a user experience
that allows a new visitor to gain a comprehensive and easily navigable
understanding of the size, scope, and focus of Promundo’s research, programs,
and advocacy initiatives.
Promundo-US would ideally like to develop a long-term
relationship with the selected agency for:
• Ongoing support, such as hosting support and software updates.
• New website upgrades and projects.
• Training of new staff.
• Monthly review of website analytics and goals.
• New feature development.
Budgets should reflect pricing that indicates costs for each
stage outlined above, or the comparable process/stage that the vendor works
with. Lump-sum budgets will not be considered.
Promundo’s available budget for the entire process is
approximately $120,000 USD.