Q&A with Brielle Cotterman Media
Brielle Cotterman Media is an organization founded on the principle of publicity through the lens of Sales and Marketing and punctuated by effective storytelling. The firm strategically secures fully aligned opportunities for top entrepreneurs and advocates with a cause across the globe.
After spending many years in the PR space, founder; Brielle Cotterman recognized that people often find frustration with their PR firm, even when the firm does a good job. She believes that client expectations of publicity producing results that directly impact their bottom line, is why all media must be approached through a sales & marketing lens. For this reason, Brielle scrapped the idea of a traditional PR firm and created what looks more like an executive level finishing school for entrepreneurs. By combining world class media training, boutique PR services, pitching to literary agents and client journey review, Cotterman has crafted a hybrid that effectively positions and leverages media opportunities to create tangible results.
Brielle Cotterman Media runs an ongoing Celebrity Incubator that is hosted by Brielle, herself, as well as VP of Media Training, Heather French-Henry, a former Miss America. Throughout the course of the Celebrity Incubator, clients hone interviewing skills, soundbite selection, refine their Breakthrough Story and work with guest celebrities such as Emmy winning TV star, Carson Kressley and New York Times bestselling editor, Jessica Sindler.
Brielle’s signature Breakthrough Story process allows her clients to communicate their “why” while creating heart level connections, and her Post Publicity Strategy frequently results in her clients experiencing “a 25% uptick in booked sales calls.” Brielle Cotterman Media secures high quality press for clients, including: television appearances, podcast interviews, print and online publications, TEDx talks, public speaking and online summits.
Q&A with Brielle Cotterman Media
What sets Brielle Cotterman Media apart from other PR firms?
Brielle Cotterman Media is an organization founded on the principle of publicity through the lens of Sales and Marketing and punctuated by effective storytelling. The firm strategically secures fully aligned opportunities for top entrepreneurs and advocates with a cause across the globe.
After spending many years in the PR space, founder; Brielle Cotterman recognized that people often find frustration with their PR firm, even when the firm does a good job. She believes that client expectations of publicity producing results that directly impact their bottom line, is why all media must be approached through a sales & marketing lens. For this reason, Brielle scrapped the idea of a traditional PR firm and created what looks more like an executive level finishing school for entrepreneurs. By combining world class media training, boutique PR services, pitching to literary agents and client journey review, Cotterman has crafted a hybrid that effectively positions and leverages media opportunities to create tangible results.
Media training is important, how do you prepare your clients to give such incredible interviews?
Brielle Cotterman Media runs an ongoing Celebrity Incubator that is hosted by Brielle, herself, as well as VP of Media Training, Heather French-Henry, a former Miss America. Throughout the course of the Celebrity Incubator, clients hone interviewing skills, soundbite selection, refine their Breakthrough Story and work with guest celebrities such as Emmy winning TV star, Carson Kressley and New York Times bestselling editor, Jessica Sindler.
Tell us about the signature Breakthrough Story?
Brielle’s signature Breakthrough Story process allows her clients to communicate their “why” while creating heart level connections, and her Post Publicity Strategy frequently results in her clients experiencing “a 25% uptick in booked sales calls.” Brielle Cotterman Media secures high quality press for clients, including: television appearances, podcast interviews, print and online publications, TEDx talks, public speaking and online summits.
What type of clients does Brielle Cotterman Media work with?
Brielle Cotterman Media boasts an enviable client list including some of the world’s top entrepreneurs and advocates. The firm frequently receives glowing reviews of their experience and often maintains long standing working relationships with their clients.
How do you select your clients?
Those interested in working with Brielle Cotterman Media must go through a rigorous applicationprocess and can expect to get the publicity required to change the world for the better!
