Public Relations remain one of the most effective strategies to create a solid online reputation and build on a variety of marketing strategies. Industries that have caught onto PR’s importance invest in staying on top of their PR strategies. Among these industries is real estate, and there is a lot to learn from leading PR firms.
Many big-wig PR firms have real estate in their service portfolio. However, only a few have an edge in the real estate space.
Here are a few firms that offer a fine-tuned PR service to the real estate industry.
#1. Axiom Communications and Ron Simoncini
Founded in 1999 by Ron Simoncini, Axiom Communications is headquartered in Secaucus, NJ. Axiom communications has established itself as an expert in location-based marketing, providing a wide array of services to real estate clients. Through Axiom’s media service, the firm delivers turnkey online marketing, leveraging each brand’s content to drive internet traffic.
A major milestone in the firm’s real estate service is incorporating online marketing and new technology for real estate properties. That said, the firm has been a long-serving voice and public face for high-profile real estate projects.
Axiom’s CEO, Simoncini offers charismatic leadership and specializes in marketing, advocacy, and communications in real estate, tourism, and travel. The communication guru has earned numerous awards and recognitions in PT, marketing, and advertising in real estate ad tourism.
Worth noting, Simoncini secured the Governor’s Award on Travel and Tourism. Clients that work with the PR pro get exceptional real estate insights.
Kreth Communications is a New York-based PR and marketing firm that specializes in promoting brands in the real estate industry. Leveraging solid relationships with the industry’s top content marketers, Kreth Communications represents high-profile leaders within the industry.
Founded by Kelly Kreth, who brings more than 17 years of experience in marketing and communication, the PR firm offers highly tailored services to real-estate clients. Clients in Kreth Communications’ roster include The Manhattan Association of REALTORS, Previsite, Bid on the City, and Oro Condominium.
At the same time, Kreth’s views on the real estate industry have been quoted in the Real Deal, Wall Street Journal, New York Magazine, The New York Post, and Real Estate Weekly. As well, the CEO has appeared on CW11’s Morning News, CNBC’s Power Lunch, and GMTV [UK’s most popular morning show] highlighting real estate issues.
#3. 5W Public Relations
Founded in 2003 by Ronn Torossian, the PR firm has evolved into an award-winning agency. Awards secured by the firm include PR Agency of the Year, PR Executive of the Year, Product Launch of the Year, Digital/Social Media Campaign of the Year, and Business to Business Program of the Year. More recently, 5WPR clinched the
2020 PR Agency of the Year award by the American Business Awards.
Employing cutting-edge programs to engage with issues, ideas, and businesses, the firm offers exceptional marketing and communication insights to the real estate industry.
Recently, Ronn Torossian was featured on The Real Deal, highlighting real estate trends accompanying the COVID-19 pandemic in New York. Torossian explained that virtual offices and technology will slice a piece of the New York real estate pie as more employees work from home.
#4. LVM Group
Founded in 1974 by David M. Grant—a Public Relations Society of America (PRSA) Fellow—, LVM Group offers tailored PR and marketing communications services. With a healthy position in real estate, the firm has the expertise to get any project done.
What’s more, the PR agency has a manageable infrastructure that enables personal services and customized marketing approaches.
Services in the firm’s real estate portfolio include investor relations, public relations, crisis management, publicity, event hosting, and public affairs services.
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