NEWS ON THE PR FRONT From 42 West, Fleishman-Hillard and More
The public relations profession continues to move and change as quickly as today’s Twitter storms.
Here are some of the
has joined forces with Memo, the firm that pioneered the access and
availability of engagement data from earned media to public relations and
communications pros. Sources of their data include digital publishers
like the Washington Post, Forbes, Conde’ Nast, and New York Magazine. As a
result of the partnership, Fleishmann-Hillard can now access and analyze
metrics from Memo’s sources to devise more focused media strategies and
measurement systems for its clients. Both companies are based in
News From 42 West
The upcoming 45th
Annual Saturn Awards will benefit and likely gain maximum exposure for its
upcoming event taking place in Los Angeles on Friday, September 13.
Why? Because it will have not one, but two experienced PR/marketing
companies in its corner this year.
Dolphin Entertainment has named its PR/marketing subsidiaries, 45 West and The Door, to promote the live event which will also be streamed for the first time. Justin Hochberg, a veteran television producer, is handling the streaming as well as leading the effort to rejuvenate the show. The Saturn Awards honor the best in horror entertainment, fantasy and science-fiction.
The combination of
42 West and The Door will mean increased leadership and attention to public
relations, branding, social media, and website design for the Saturn Awards.
The effort is expected to also heighten exposure to a broader global audience.
co-founder of Brooklyn Brothers, has been named the firm’s first group chief
strategy officer. Parton sold Brooklyn Brothers to Golin in 2016 and had
been managing it until this May when Dawn Laneland was promoted to be its
In his new role,
Parton will oversee strategic operations for Golin, the Brooklyn Brothers, and
Virgo brands. One of the other new things Parton is charged with is the
creation and debut of a new strategic planning process that aims to provide
impactful results to clients at the more than 50 Golin offices around the
globe. Parton has more than 25 years of experience in brand building and
creative strategy for internationally-known clients like Hershey, Pepsi and
Remy Martin. He will be based in New York and reporting to Matt
Neale, Golin’s co-CEO.
Jeffrey Group has won a competitive competition to manage corporate communications and PR for BMW Group in Mexico. In addition, Jeffrey Group will also be servicing two other brands sold by the carmaker, MINI and BMW Motorrad, its motorcycle brand. BMW recently opened a billion-dollar plan in central Mexico and has been operating in the country for 25 years.