Ronn Torossian Commentary: Vontae Davis released by Colts

2017-11-13 by Ronn Torossian

Ronn Torossian Commentary: Vontae Davis released by Colts

When you are a professional athlete, there are some lines you just don’t cross. Complain all you want in the locker room, offer vague discontent on social media if you must … but don’t put specific business out there in public. That was the line, and Indianapolis Colts cornerback Vontae Davis crossed it. Now Davis is no longer a member of the Colts.

The Incident Begins

The incident began when Davis was demoted from his starting corner position. The former Pro Bowl defensive back’s change of status was the culmination of a strange week in the life of the Colts. Indy put quarterback Andrew Luck on injured reserve, expecting him to miss the balance of the season trying to rehab from surgery.

For Davis, things started going downhill when it was “accidentally” leaked that he might be traded. This surprised pretty much everyone, as Davis has been one of the stalwarts on Indy’s defense for years. Asked about the rumors, Davis said Indianapolis would always have a special place in his heart. Things continued to get stranger. Davis was not traded, but he also didn’t make the trip to Houston to play the Texans.

The team announced he had lost his starting position, and that he would not be playing for a “non-injury” reason. When pressed, embattled Colts head coach Chuck Pagano only said the decision to bench Davis and leave him back in Indiana was his own. This non-answer did not assuage Indianapolis’ sports reporters or die-hard Colts fans. When someone finally got Davis to comment, he simply said he was still feeling the effects of a preseason injury and not playing up to his ability.

Davis Was Not Happy

But then he kept talking. Davis added that he was not happy with how the benching occurred. He said he wanted to hear about the demotion directly from Pagano, not from defensive coordinator Ted Monachino. “It should be more about the respect. I’ve been in (the league) long enough. When I look at the situation, I feel like there was no respect. Knowing Chuck, I figured it would come from him. It really bothered me…”

That could have been it; it might have been enough to earn Davis his walking papers. But then it came out that the cornerback had elected to undergo season-ending surgery without running it past the Colts brass.

Colts General Manager Chris Ballard was asked about the reports, and he called them “a surprise.” It was also, apparently, the final straw. The next day, Davis’ locker was empty, and he was gone. Done, after five stellar years and one bizarre up and down season. What happens next is anyone’s guess. Davis won’t play again this season, and he may not play again at all. Sure, he’s got Pro Bowl talent … but there are a lot of corners out there, and, coming off surgery, Davis will have to prove himself all over again.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.

ronn torossian 5wpr ceo

Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 250 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities