RyanAir CEO Michael O’Leary launches another brilliant PR episode – charging passengers at the wrong end of the planes!
Well I predicted it, the latest news in the “Airline Economy Recession” is that RyanAir will soon have pay toilets on their flights. According to this latest new Michael O’Leary, CEO of RyanAir, had already asked Boeing about coin operated toilets for his fleet of 737’s before his PR suggested he was only kidding.
Ryanair is one of the most successful and profitable airlines in Europe, and it looks like O’Leary’s bean counters have come up with another way of making passengers “flush” their money. The really sad part about this news is not that a penny pinching airline would resort to such low class strategy, but that Boeing engineers could not even create a device for use with different currencies. It makes one wonder what their avionics look like doesn’t it? On the PR end of this, forcing passengers to use a credit card to use the restroom during flight is a rather “poo poo” (excuse the pun) way to treat them in my view.
We have looked into this before, and the problem is Boeing can’t come up with a mechanism on the toilet door to take coins. Michael O’Leary
I would like to reiterate on behalf of RyanAir’s PR firm, as any public relations professional knows, sometimes your best laid plans turn to crap when CEO’s set their minds on something. One reason RyanAir is so successful is in the way they compensate their in flight personnel. Flight crews are outside contractors, and big part of their pay is based on commissions from in flight sales.
Given this tidbit, it is apparent that O’Leary is not as smart as he looks (well he actually does not look that smart either). Rather than pay for engineering and retrofit of new toilets (which will obviously take years of development from Boeing), the CEO could just give half the “disposable income” (sorry) from the pay toilets to one of the flight attendants. Then skilled flight “waitresses” push passengers to make use of this fantastic new revenue scheme.
O’Leary is no stranger to controversy, he has pretty much dumped on every rule in the book in his arrogant and ruthless pursuit to make RyanAir the cheapest deal with wings, and in his personal efforts at being “special”. And the PR Goofy Award of the day goes to…….RyanAir!