Safaricom is the leading integrated communication services provider in Kenya and has had a steadily growing subscriber base. The company is continuously expanding and upgrading its systems and processes as well as evaluating marketing needs to enable the business to meet the needs of its customers. Safaricom holds and sponsors many events annually, we appreciate that live events are deeply experiential by nature and provide an intimate opportunity for a brand to actively engage with our customers. Events are bound to leave a lasting impression on the consumers and therefore we have continuously incorporated them into our marketing strategy over the years. Events allow for an immediate platform where a brand showcases its products to a captive audience and provide immediate feedback.
Safaricom over the years has mastered the art of attracting sizeable audiences to its events. This has not been merely by chance but by proper planning and by collaborating with quality partners in delivering deeply experiential and successful events. To meet this objective, Safaricom continuously seeks to partner with competent suppliers and service providers for the provision of various goods and services among them, Events Management Agencies. These agencies help with the coordination of the activities, artist/talent management and the management of other smaller third-party suppliers. We currently have two now, one handling the Safaricom PLC corporate activities and the other handling MJC Space, Sponsorships and the Safaricom Foundation scope.
Our event requirements cut across segments and are run across the organization centrally managed by the Brand Experience Department who oversees the Safaricom Events Calendar, it’s planning and coordination. Safaricom seeks the services of an agency that will carry out End-to-End Event Management from conceptualization, planning, executing post-event analysis and reporting for our different brand assets. The scope will entail the provision of;
- Strategic Planning Services
- Creative Services o Client Service Management/Account management services
- Operations Management – Execution & Supervision of third parties, Event Logistics
- Project Management
- Event Production
- Expenditure Management
- Resource allocation, etc.
Currently, Safaricom hosts an average of appx. 40 events per month ranging from press briefings, AGM Investor Briefings, events within the Michael Joseph Centre, sponsorship activities, sponsored activities, Safaricom Foundation based activities, product launches, award ceremonies, concerts and much more. These events take place countrywide.
The Provision of Event Management Services to Safaricom is currently undertaken by two vendors who handle all elements of event management work for all corporate events however this structure may change depending on the outcome of this process and business decision.
Scope of Work:
Our event requirements cut across segments and are run across the organization centrally managed by the Brand Experience Department who oversees the Safaricom Events Calendar, it’s planning and coordination. Safaricom seeks the services of an agency that will carry out End-to-End Event Management from conceptual
Safaricom Twaweza Issues Marketing RFP isation, planning, executing post-event analysis and reporting for our different brand assets. The scope will entail the provision of; o Strategic Planning Services o Creative Services o Client Service Management/Account management services o Operations Management – Execution & Supervision of third parties, Event Logistics o Project Management o Event Production o Expenditure Management o Resource allocation, etc.
July 26, 2019
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