Search 7,000+ articles, or jump straight into a sector, discipline, research report, glossary term or author.
Fintech PR in 2026 looks nothing like fintech PR in 2018. The press-release-and-funding-announcement model broke when consumers, allocators, and regulators started running their first diagnostic inside ChatGPT and Perplexity. Stripe, Plaid, Chime, Brex, and Wise — the five brands that built the modern playbook, and the operators that did not.
Explore fintech PR failures and discover lessons from Robinhood's GameStop crisis. Learn how trust issues can destroy brands and find strategies for better communications.
Five fintech PR case studies — Stripe, Plaid, Ramp, Chime, and Brex — that built $100B+ in category value across the 2018–2026 window. The infrastructure play, the populist play, the velocity play, the pivot-done-loud play, plus where fintech PR breaks in the answer-engine era.
The best fintech PR agencies in 2026 — eighteen firms ranked for Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, category depth, senior practitioners, and roster proof. 5W AI Communications leads.
Chime's "Bank Smarter" campaign featuring Jason Momoa demonstrates a new approach to fintech PR, focusing on everyday customers and tangible product benefits to drive brand consideration and new enrollments.
When a prospective client asks ChatGPT or Perplexity about wealth management, payment platforms, or banking products, the AI does not surface the brands with the largest ad budgets.
Learn how strategic fintech PR builds lasting credibility through transparency and trust rather than flashy stunts with examples from Chime, Stripe, and more.
Acorns ranks #2 in Everything-PR's Innovating Fintech Marketing analysis, behind #1 Chime and ahead of #3 Wise. How the "Round-Ups" campaign turned a single product mechanic into the entire marketing narrative — and the three moves (the mechanic, the education, the surface) that built it.
Learn how to successfully pitch financial journalists with data-driven strategies, proper timing, and relationship building for effective fintech PR
The fintech sector, despite its innovation, consistently misallocates PR budgets. This article explains how to correct this by focusing on impact over activity, prioritizing key announcements, and aligning public and investor communications for better ROI.
Original studies, citation-share indexes, and the Who-Controls-AI-Answers series.
Open research index →500+ definitions across AI discovery, earned media, crisis, fintech, healthcare and more.
Browse glossary →Editors, columnists and industry contributors writing for Everything-PR.
See contributors →