Search 7,000+ articles, or jump straight into a sector, discipline, research report, glossary term or author.
EPR's Healthcare PR pillar — the discipline, nine sub-specialties, the regulatory environment, the press pool, and how pharma, biotech, hospitals, telehealth, and digital-health brands win Citation Share in the AI Communications era.
A new cross-industry AI citation study finds Perplexity rewards NIH and PubMed primary sources more than any trade publication, meaning healthcare and pharma communications programs running only trade-press outreach are leaving half the AI citation prize on the table.
Twenty leading healthcare PR agencies for 2026 — from 5W AI Communications and Edelman Health to Real Chemistry, FINN Partners, Ruder Finn, and the life-sciences specialists shaping pharma, biotech, hospitals, and health tech.
Sam Brown Inc. is a leading independent healthcare communications agency founded 1999 by Laura Liotta. Acquired by Blue Matter, a life sciences consulting firm, in September 2024. Liotta continues as Founder and President. 50+ professionals, 40+ active clients. Specialty: biotech, biopharma, life sciences.
Jim Weiss founded WeissComm Partners as a one-person consultancy in San Francisco in 2001. From solo to one of the largest healthcare-focused PR and marketing firms in the United States — the bet most PR firms missed.
Kaiser Permanente runs integrated-payvider PR. Pfizer runs scientific authority. CVS runs retail-health visibility. Roche runs European pharma reputation. Moderna runs platform-credibility comms. Five distinct PR doctrines.
Tylenol 1982. Pfizer COVID. CVS opioid response. Healthcare crisis communications builds trust through transparency and human storytelling — not corporate messaging. The reference cases and the patterns that recur.
The AI-era playbook for over-the-counter healthcare PR — regulatory guardrails, campaign plays that earn citation, and how OTC brands win Citation Share.
How healthcare companies build social media presence under regulatory constraints — content, channels, trust-building, and the rules that separate compliant programs from settlement risk.
This op-ed explores the key trends in digital health PR that prioritize patient-centric communication and engagement.
Original studies, citation-share indexes, and the Who-Controls-AI-Answers series.
Open research index →500+ definitions across AI discovery, earned media, crisis, fintech, healthcare and more.
Browse glossary →Editors, columnists and industry contributors writing for Everything-PR.
See contributors →