Lippincott Redesigns Shutterstock Logo, More Focus on Viewfinder

Shutterstok, the largest subscription-based stock photo agency in the world, is actively revamping its brand identity and message to appeal to even more contributors and publishers.

old shutterstock logos versus new

On top, the old shutterstock logos. A dramatic color change and a crisp focus on the Viewfinder in the new logo beneath.

From photography-focused agency to a global marketplace for digital imagery, Shutterstock never stopped evolving, and continues to grow – and the new logo reflects this growth. Like its main competitors, Fotolia, iStockphoto, Dreamstime and others, Shutterstock is a marketplace for more than photography: vectors, icons, videos, digitally enhanced artworks and so much more can be found here, a comprehensive collection of digital imagery that grows by over 10,000 images a day. With such a track record, Shutterstock needed a logo that differentiate the company from its competitors, which largely look and feel the same – and the new logo achieves its purpose, and more.

Perhaps the most important aspect is that the new logo reflects Shutterstock’s aim for focus. The stylized “o” in Shutterstock represents a feature called “Viewfinder” which, according to the company’s blog, symbolizes the artistic empowerment of Shutterstock customers and contributors to express their unique perspective. The Viewfiender represents artists on both sides of Shutterstock’s marketplace, and also, is a way to find focus and highlight meaning in an image.

“Shutterstock was created to enhance visual storytelling. We understand the importance of imagery to communicate a message and we’ve activated that belief with this new brand identity,” said Jon Oringer, Founder and Chief Executive Officer.

The new Shutterstock brand image was created by Lippincott, a brand strategy and design company with an impressive portfolio, which includes customers like Delta Air Lines, Hyatt, Infiniti, McDonald’s, Samsung, Starbucks and Walmart. The new logo debuted yesterday on Shutterstock’s web site.

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