Social Media & The Hunt For NYC’s Next Mayor
While some might wish to be spared yet another political fight that will be taking over social media, there is a lot to learn for savvy Pr firms and specialists. So as the opening salvos in the fight for NYC votes begins, let’s take a look at how the top NYC candidates for mayor are utilizing different social media platforms to get the word out about their campaigns.
Candidate Andrew Yang can be found on Facebook, Twitter, and Instagram, and across all of these platforms, he has about 3 million followers. On Facebook, he shares content about his policies and his campaign, as well as community support of his campaign and his media appearances, and he shares similar content on Instagram.
Meanwhile, on Twitter, followers can get some smaller insights into his personal life as well, alongside his opinions on various things, talks of his policies or the campaign, and conversations about current political events.
The candidate Maya Wiley is available on Twitter and Instagram, and she has amassed over 450,000 followers across these two platforms. She’s quite active on both platforms, sharing content about her policies, political conversations, her campaign in general, where her followers can find her livestreams, as well as small insights into her personal life.
The candidate Dianne Morales is available on Facebook, Twitter, Instagram, LinkedIn as well as TikTok. Across all platforms, she has a total of over 50,000 followers. TikTok and Instagram are mainly used to connect with younger people, as she shares interesting graphics, engaging and user-generated content as well as simple explanations of her policies.
LinkedIn is used for some of the major campaign updates, while Facebook is used to share community events about the campaign. Finally, Twitter is used to opinions on current policies and events, alongside all of the campaign content.
Candidate Carlos Menchaca can only be found on Facebook and Twitter, yet despite using only two platforms, he has amassed about 25,000 followers in total. He mainly uses Facebook to share some of the bigger updates about his campaigns, while on Twitter he tends to share information on his policies and important public conversations.
Candidate Scott Stringer is available to the public on Facebook, Twitter, and YouTube, and he has about 15,000 followers across all of these platforms. He mainly utilizes YouTube to share his public appearances and live streams, Facebook to share that same content with more people, as well as additional campaign content, while Twitter is used for conversations on policy alongside the campaign content.
Raymond McGuire is available to the public on Facebook, Twitter, and Instagram, where he shares relevant updates regarding his campaign along with short explanations of his policies. He has around 12,000 followers across all of his profiles.
The candidate Eric Adams is available to his supporters and the public on Twitter, Facebook, and Instagram, and he’s also used YouTube to host a few of his videos, such as his campaign announcement, and has around 10,000 followers across all those platforms.
He’s most active on Facebook, where he frequently shares content ranging from articles to photos and videos, with Instagram and Twitter following closely by, where he shares the same photos and some of the articles on Twitter.