Responding to negative reviews
A business should be ready to accept the good, the bad, and the ugly on social media. Handling criticism and responding appropriately when consumers post positive and negative comments online is a huge asset. Today’s customer base is empowered. If they have a negative experience with any business, they can use their smartphone or any other device available to share it with not only their friends but also complete strangers throughout the world. From the standpoint of a business, this is a scary proposition. One cannot control the online posting of negative comments about a business. Hence, it is wiser... Read More >