Social Media

Interplay Between Search Marketing and Social Media

2009-10-08 by Richard D. Pace
Groupm Search

GroupM Search and comScore, Inc. have just released the results of a recent study which examines the relationship between search marketing and social media. “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption" was conducted with M80, a social media agency. A white paper has been published on the findings of the study, which can be read here. “Every day consumers express their intent via search. Now, we better understand how that intent is established via social media and the interplay between the channels,” said Chris Copeland, chief executive officer of GroupM Search – The Americas. “The... Read More >

Waggener Edstrom: Being Second Means Trying Harder

2009-01-28 by Richard D. Pace
waggenerlogo

Evaluating high dollar PR agencies is, well, it is fun. No matter what field you are in, there is a standard set and one to be reached. I ventured into the Edelman camp a few days ago and found a marvelous icon of communications might, with only a slight oxidation on its chain mail armor. Today, as I promised, I went down the list of the most successful agencies in the world to number two Waggener Edstrom. Interestingly, though these giants of media bear some resemblance, there are striking differences as well. Waggener is led by CEO and President Melissa... Read More >

Janet Thaeler Speaks About Social Media

2009-01-28 by Richard D. Pace
janet thaeler newspaper girl

Janet works for OrangeSoda Enterprise, a company that has a website as fresh as its name, and with her we launch Featured Experts - a category that will bring you advice from the best of the best in public relations and social media. I met her via Twitter - where she goes by @NewspaperGrl - follow her and I promise you will not regret it. My first impression was that OrangeSoda made the best move in hiring her. After she graciously answered all the questions in the interview below... well, I'm even more impressed: Everything PR: What is your professional... Read More >

Social Media Spells Opportunity?

2009-01-17 by Richard D. Pace
social media

For the small business owner, the use of social media could mean more customers, sales boosts and increased brand reputation. But to achieve these goals it is not enough just to join a social network and go with the flow. Social networks rely on the power of their users, who group together in sharing similar interests (in the form of links, images, videos or sound). Sometimes, to belong to a group it is necessarily to adopt its prejudices and biased opinions. In real life, groups are led by leaders whose charisma and personality are strong enough to serve as an... Read More >

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