State of North Dakota Seeks Media Campaign

STATE OF NORTH DAKOTA SEEKS MEDIA CAMPAIGN

Proposals are being accepted from vendors to develop a media campaign to increase awareness about prediabetes, the Centers for Disease Control and Prevention (CDC)-recognized lifestyle change program, and promotion of Diabetes Self-Management Education for people with diabetes. The media campaign would include social media, such as Facebook and Twitter, and other communication networks, as deemed appropriate. In addition, public service announcements (PSAs) and videos would be used on social media to encourage people at risk for prediabetes to take the “risk test” or encourage individuals who have diabetes to see their doctor for further evaluation.

Background:

The media campaign should persuade those with prediabetes or diabetes to participate in one of these programs:

  • A Diabetes Prevention Program (DPP) for those with prediabetes – especially targeting those age 45+
  • An accredited or recognized Diabetes Self-Management Education (DSME) program for those with diabetes, targeting those 18+

The media campaign should drive traffic to the www.diabetesnd.org website to promote all North Dakota DPPs and DSME Programs and increase awareness about prediabetes and diabetes. These resources are located at:

(Note: The new Ad Council materials can only be used for in-kind advertising).

Scope of Work:

  • Develop a media plan to increase awareness about prediabetes and diabetes.
    Develop a video to promote the use of DSME programs specific to North Dakota.
  • Edit existing prediabetes videos as needed (remove the reference to the number of current DPP sites as this number continues to change).
  • Promote the www.diabetesnd.org website as well as all North Dakota DPPs and DSME programs offered to increase awareness about prediabetes and CDC-recognized lifestyle change programs.
  • Promote the National Diabetes Prevention Program.

Due Date:

November 3rd

Address:

NORTH DAKOTA DEPARTMENT OF HEALTH
600 EAST BOULEVARD AVE, DEPT. 301
BISMARCK, ND 58505-0200

Strong healthcare agencies include Cohn & Wolfe and Porter Novelli.

Top Public Relations News:

Website RFP Issued By Tahoe Resource Conservation District

Website RFP Issued By Tahoe Resource Conservation District

Business Lessons from Young Entrepreneurs

Business Lessons from Young Entrepreneurs

Does Your PR Firm Need an Online Community Manager?

Does Your PR Firm Need an Online Community Manager?

Digital RFP Issued By Hamilton County

Digital RFP Issued By Hamilton County

Rabbi Hires PR Company To Ensure Jews Dress Modestly

Rabbi Hires PR Company To Ensure Jews Dress Modestly

Vocus Updates News Release Distribution Service PRWeb

Vocus Updates News Release Distribution Service PRWeb

Foursquare Business Pages – A Powerful Marketing Tool

Foursquare Business Pages – A Powerful Marketing Tool

The Next Time the News Queue Seems Full

The Next Time the News Queue Seems Full

Big League Bad PR For Kaye Scholer With Partner Arrest

Big League Bad PR For Kaye Scholer With Partner Arrest

Havas Formula PR: A Public Relations Perspective

Havas Formula PR: A Public Relations Perspective

Leave a Reply

Your email address will not be published. Required fields are marked *