The new Sun on Sunday, a more “family-friendly” publication by media tycoon Rupert Murdoch, has launched today, with an impressive media campaign, that featured Murdoch personally reviewing the first edition, tweeting about it, and even travelling to Broxbourne, where the paper is printed, to witness the birth of what he hopes to become the rising star of his media empire.
The new Sun on Sunday replaces an old, and rightfully-criticized “News of the World” that featured questionable content. In the recent phone-hacking scandal that caused that paper’s termination, some 10 reporters and employees were arrested on suspicion of unlawfully intercepting voicemail messages. News of the World closed 10 July 2011 after 168 years in print – a powerful hit to the Murdoch empire, and a warning sign to tabloids all over the world. The UK scandal raised questions about other media outlets owned by Murdoch and News Corporation, including some in the US: the New York Post, The Wall Street Journal, and the Fox News Channel. Wall Street Journal which lashed out against News Corporation’s critics with an unsigned editorial was the most amply criticized of all.
There’s still an ongoing debate concerning the former News of the World, and the new Sun on Sunday didn’t avoid the hot topic, defending the 10 employees who were arrested as “innocent until proven guilty.” But the paper enforced a promise for its readers:
Our journalists must abide by the Press Complaints Commission’s Editors’ Code, the industry standard for ethical behavior, and the News Corporation Standards of Business Conduct. We will hold our journalists to the standards we expect of them. […] You will be able to trust our journalists to abide by the values of decency as they gather news.
New Sunday edition nearly ready.Fantastic achievement by great staff.Many thanks.
— Rupert Murdoch(@rupertmurdoch) February 25, 2012
We leave you now with the official The Sun video, which celebrates the launch, and shows Rupert Murdoch as he attempts to make history once again. There’s no doubt that the Sun on Sunday will be a success – as an extension of Britain’s most popular newspaper, and the tenth-largest in the world, The Sun can be nothing but successful. As Sun on Sunday is under-priced compared to competitors, nothing can stand in its way. The scandal that closed down NOTW will be forgotten with the dawn of other scandals… Fortunately, this Sunday, the Sun rises with a new light.