Swift Collective Acquires Saeger Media Group
Swift Collective has just acquired Los Angeles based PR firm, Saeger Media Group (SMG). The acquisition means the combined “Swift” offerings will include multichannel campaign value, along with traditional, digital and influencer PR. The new entity boasts an 80-person integrated digital firm that services Fortune 500 brands such as Nike, Starbucks and Microsoft.
According to the announcement, the new Swift will work with clients on strategic platforms and programs offering services including; multi-platform campaign strategies, conceptual development, web/mobile design and development, social strategy, influencer/blogger outreach & traditional PR, media strategy, measurement and optimization, among the other key value propositions. Liz Valentine, CEO of Swift, had this to say about the deal:
“We designed Swift to be the agency that we always wished for as clients: intensely creative, ROI-focused, open to inter-agency collaboration, with strategic experts from all disciplines at the table. As digital continues to earn and drive marketing strategy, we increasingly saw the need to bring PR capabilities in-house. We know that in the media landscape, PR and Digital have already merged – now we’re making it a key component of truly integrated strategy for all of our clients as well.”
Swift Collective was founded in 2007 by seasoned digital experts. Saeger Media Group, also founded in 2007, offers collective experience in traditional and digital PR. Together with offices in Portland and Los Angeles, the company is one of the fastest growing digital agencies in the country.
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