5wpr

Follow These Best Practices For Press Releases The practice of publishing a press release is one as old as the industry itself. Pushing out a press release is a quick and effective way to put out information on a business, venture, new product, or event. But the downfall of the press release can also be the way public relations professionals and media members regard the sheer volume that inundates members of any industry. What if there was a way to truly make press releases pop and grab attention? Is there any reason why they shouldn’t be appealing to read? Most... Read More >

Saint Regis Mohawk Tribe Seeks Tourism Marketing Firm The Saint Regis Mohawk Tribe is soliciting proposals from qualified businesses/individuals to give guidance and assistance to the Akwesasne Tourism Team with preparing local tourism businesses for visitation including market readiness training, activity/product development, pricing and marketing, Akwesasne, New York. Background: The Mohawk Territory, which started out as a tiny village, is a truly international community which is home to approximately 10,000 people. Located in northern-most New York State and literally bisected by the United States-Canada Border, the present territory, called Akwesasne, a Mohawk word for Land Where the Partridge Drums is... Read More >

A global network focused on women in the creative industries, SheSays, has now launched a campaign calling on firms to shift their parental leave and pay benefits for working dads. While the British government introduced a shared parental leave and pay policy in 2015, SheSays says most businesses are focusing on advocating the benefits of parental leave only to mothers, meaning that uptake by fathers has been minimal. This is remarkably out of step with the policy itself: the changes mean both parents are able to share up to 50 weeks leave and 37 weeks of pay between them. Running... Read More >

Use These Tips to Give Your Social Media Strategy a Facelift A company’s social media presence can often be an easy way to create and maintain customer relations. For both digital marketing and public relations professionals alike, a strong social media calendar can take a load of stress and work off the table. But sometimes it’s easy to get stuck in a bit of a content rut. Surely anyone familiar with managing social media knows this struggle all too well. Content is king, but it can certainly be challenging to stay on the creative ball week in and week out.... Read More >

PR Revenue Finally Increasing for Huntsworth According to a statement from CEO Paul Taaffe, the medical communications company Huntsworth’s Grayling, Citigate Dewe Rogerson and Red divisions are seeing a growth in revenue for “the first time in a number of years”. In the first part of the year, revenue was unimpressive. The company’s Like-For-Like (LFL) revenues increased to $43.5M by 0.9% while operating revenue ballooned by 18.5% to $3.8M. Taffe believes this positive increase was caused by the company intentionally shedding unprofitable clients, effective infrastructure streamlining, and improving staff. Grayling is the company’s PR flagship and its revenues took a... Read More >

Is Cause Marketing A Good Approach for Your Business? Marketing by appealing to or supporting a cause is on the rise. Why is this? Consumers are increasingly averse to marketing gimmicks and publicity stunts, and they want to find a true connection with the businesses they patronize. But before just jumping on the bandwagon and finding a cause to support and insert into marketing materials, first take the time to identify whether or not cause marketing is the right fit. Not every business will be able to seamlessly integrate cause marketing. Remember, it’s worse to come across to consumers and... Read More >

Getting Ahead of a Crisis Before it Happens Crisis management. Two words that no business wants to have to handle, but unfortunately this is often a part of running a company. Inevitably, something negative will happen. The effects of these types of situations are highly dependent on how they are handled. But why wait until there is a crisis to handle? Being proactive can save a lot of time and headache when it comes time to actually employ a crisis management strategy. Having a proactive plan and approach to crisis management can make a world of difference, but how is... Read More >

Tourism Nova Scotia Seeks Tourism PR Agency TNS is looking for marketing partners who can transform established thinking and inspire messaging and strategies that will motivate travel to Nova Scotia and encourage visitor spending to contribute to the $4 billion goal. A critical aspect to achieving success will be to develop a strategic marketing plan that highlights Nova Scotia’s competitive advantages. This will allow Nova Scotia to maximize its marketing opportunities by leveraging trade and industry partnerships. Demonstrated performance and Return on Investment (ROI) will be a key component to decision-making. TNS is looking to select marketing partners who will... Read More >

Staying In the Game: How Marketers Can Stay On Trend without Losing Their Roots Sandy is a marketing consultant. She’s worked independently, helping brands grow their businesses with effective marketing strategy, for over 25 years. Sandy has had to evolve and grow as marketing trends come and go, and sometimes she still admits that she gets a bit “old school” with her strategy. Not every marketing professional can say they’ve held the same career for as long as Sandy has. What has caused Sandy to have ongoing success? A willingness to grow and adapt, but without forgetting to evaluate each... Read More >

PR News From 5WPR, Julia Cross, Target And Antenna PR From the U.S. East Coast to San Francisco to the UK, the public relations industry has been making headlines everywhere. 5WPR received recognition as a Google Partner Agency. This exclusive and prestigious designation is only given to agencies that demonstrate AdWords best practices: delivering revenue growth to clients and agencies, as well as continually growing client base. Ronn Torossian, 5W PR CEO and Founder, said that this milestone validates both the incredible work the company has always done and the importance of building these services in a way that has... Read More >