RFP, Public Relations, Marketing, Social Media and more!
We went looking at some of the top PR firms and their *retirement benefit packages – with the help of Brightscope, a financial company which provides services for retirement planning. Brightscope ranks 401k & retirement...
In early 2014, PR Week reported former staffers at Strawberry Frog Amsterdam’s office sued the agency’s parent, APCO Worldwide. The suit claimed APCO guaranteed payments for at least three years – yet closed...
APCO WORLDWIDE CONTINUES INDIAN GROWTH WITH FINANCIAL TECHNOLOGIES INDIA VIA AAKRITI MEDIA One of the largest Indian companies in the world, Financial Technologies (India) Limited – with over $6 Billion in Revenues annually –...
Another year is winding down and the PR News Agency has dispensed another set of Elite Awards to firms in twenty-nine categories. Every agency and firm nominated for a 2014 Elite Award showed outstanding...
A new hotel brand announced earlier this year, Moxy Hotels has selected BSUR Amsterdam as their branding agency. The joint venture with Swedish furniture giant IKEA Group promises some 150 + 3-star boutique hotels to target Millennial Generation travelers across Europe in the coming years. But is Marriott really up for engaging Generation Y?
With its new “Espresso” offering, Ogilvy Public Relations hopes to attract emerging brands and start-up companies to its client roster. If big PR companies are lowering their prices (affordable and flexible cost structure), are boutique agencies threatened?
Released earlier this month, APCO’s third annual State of the U.S. Biopharmaceutical Industry research showed some key shifts in how that industry’s reputation can be improved. The PR firm’s so-called Return on Reputation (ROR) Indicator comes from studies conducted by APCO Insight which validate a more holistic approach to re-positioning pharmaceutical companies’ brands.
The contest will run from April 2, 2013 – June 28, 2013. The winner will be awarded a $2,500 cash prize, an expense paid trip to New York City for the winning video’s premiere at the Council’s October 23rd member dinner, and more.
Edelman, APCO Worldwide, Waggener Edstrom, Ruder Finn, W2O Group, Weber Shandwick, Fleishman-Hillard, Burston Marsteller, and MWW, these companies sit at the top of the public relations food chain with some others. But just how competitive are these and others when it comes to their digital footprint? We have discussed this many times, but only now can we present them using visual.ly to enhance the results visually.
APCO identified the top 50 Champion Brands of the world, and the formula that made them Global leaders. With this formula now revealed, you can emulate and lead your own brand to a top position within your industry.
