Diversity and the Changing Colors

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When the first millennials were born in 1980, the census bureau reported that about a fourth of all census tracts in the US. were nearly exclusively white. Fast forward to 2045 when the Brookings Institute forecasts that minority groups will collectively make up more than half the U.S. population. … [Read more...]

Gen Z is Driving Change

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Marketers need to watch, look, and listen to Gen Z, folks born between 1997 and 2012 because they’ve overtaken millennials by almost 4 million to become the largest generation in the U.S. According to a United Nations World Population Prospects report currently numbering around 86 million, their … [Read more...]

NBA Athletes Stand Together in Protest

Players, coaches and staff kneel during the national anthem before an NBA basketball game between the Houston Rockets and the Portland Trail Blazers Tuesday, Aug. 4, 2020, in Lake Buena Vista, Fla. (Kevin C. Cox/Pool Photo via AP) Last week, the Orlando Magic took the floor inside the “NBA … [Read more...]