Burson Marsteller

New Mexico Lottery Issues Advertising RFP

2017-04-20 by Jason Tannahill
New Mexico Lottery Issues Advertising RFP

New Mexico Lottery has issued an advertising RFP.  It has the following objectives: Maximizing net revenue from NMLA sales for the beneficiaries designated by the New Mexico Legislature. Conducting advertising and related programs in a manner that promotes the positive image and integrity of the NMLA and the programs funded with NMLA proceeds. Marketing NMLA products effectively, creatively and efficiently in accordance with the New Mexico Lottery Act and within any rules, regulations, procedures or policies officially adopted by the New Mexico Lottery. Maximizing value of the NMLA’s advertising budget. SCOPE & SPECIFICATIONS OF THE RFP Planning and Reporting Assist... Read More >

City of West Hollywood Seeks PR Firm For AIDS Project

2017-04-19 by Jason Tannahill
City of West Hollywood Seeks PR Firm For AIDS Project

The City of West Hollywood is seeking an agency for Community Engagement & Content Development Support Service for an Aids Monument. The  selected  PR agency will also curate and prepare these stories for archival purposes in support of an AIDS Monument which will be sited in West Hollywood Park that is currently under development by the Foundation for the AIDS Monument (FAM) and artist Dan Tobin, in collaboration with the City. West Hollywood Background With a population of approximately 35,000 and about 25,000 residential units in a land area of only 1.9 square miles, the City of West Hollywood is... Read More >

United Nations High Commissioner for Refugees Issues Brand RFP

2017-04-18 by Richard D. Pace
aa17

United Nations High Commissioner for Refugees has issued an RFP for Brand Measurement and Strategy Services. About UNHCR UNHCR is a global organisation dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people. UNHCR operates in 128 countries and leads international action to protect people forced to flee their homes because of conflict and persecution. It delivers life-saving assistance like shelter, food and water. UNHCR helps safeguard fundamental human rights and develop solutions that ensure people have a safe place to call home where they can build a better future. UNHCR... Read More >

Texas City Seeking Branding Agency

2017-04-15 by Jason Tannahill
Texas City Seeking Branding Agency

The City of Garland, Texas is requesting qualifications and a statement of interest for providing engagement and digital advertising services. The City recently completed a study of internal and external perceptions of the Garland community and is seeking a partner to initiate actions to increase brand awareness and favorable perceptions. The study calls for increased online advertising and social media efforts to promote Garland and engage the community as ambassadors. The city also seeks assistance in reaching key audiences, such as real estate professionals.The City is seeking a firm with knowledge, ability and demonstrable experience in engaging specific audiences; using... Read More >

Philadelphia Seeking A PR Agency

2017-04-11 by Aaron Sarno
Philadelphia Seeking A PR Agency

The City of Philadelphia (“City”), Department of Commerce, Division of Aviation (“Aviation”) seeks a PR firm to provide on-call public relations support for the Philadelphia International Airport (“PHL”). The successful respondent is expected to communicate with the public, manage public information, public relations and disseminate information regarding specific airport projects to the media, airlines and general public. Department Overview The City administers the day-to-day operations of the Airport through Aviation, under the direction of its Chief Executive Officer (“CEO”). The Airport’s Public Affairs Manager, or their designee, will manage the work performed by the Applicant(s). Project Background PHL is the... Read More >

B2B PR Best Practices

2017-04-10 by Richard D. Pace
B2B PR Best Practices

Research Information In 2015, Dun & Bradstreet did research that showed 67% of typical B2B buyers find and make purchases digitally, so getting your company information online is extremely important, and that 67% will continue to grow as more and more people use smartphones to access the internet on the go. Once your website and social media presence are established, getting your PR ducks in a row is the next step for keeping in touch with the businesses that want to do business with your company. Beyond the need to have a strong internet showing and PR campaigns that work with... Read More >

News from 42West, Burson-Marsteller, Freshfields (Brussels), and January Digital

2017-04-05 by Richard D. Pace
42 West

Dolphin Digital Acquires 42West 42West specializes in marketing and PR for many A-List musicians such as Lady Gaga, Pharrell, John Legend, and Rihanna, but they just got bought out by Dolphin Digital in a deal worth $28 million in Dolphin stock. However, 42West will move forward as a separate but affiliated entity of Dolphin. The three existing principal partners of 42West, Leslee Dart, Allan Mayer, and Amanda Lundberg, will continue in the office of co-CEOs both in the New York and Los Angeles offices already in operation. The agency also represents other entertainment celebrities such as Woody Allen, Tom Cruise,... Read More >

UNDP Libya Issues Media Communications RFP

2017-04-02 by Aaron Sarno
United Nations Development Programme

UNDP Libya is seeking a Media Communication Consultant for a Peace Campaign. The primary task of the media and communications agency is to launch an external national campaign lead by Libyan women, focusing on the culture of peace and peaceful coexistence. The Consultant will be responsible to provide technical assistance and advice to a coordination committee on the design of the campaign, its objective/s, messages, tools and channels. The Consultant will also be responsible for building partnerships and networks, exploring potential alliances, identifying parties that can support the campaign and contribute its implementation, as well as planning relevant activities to... Read More >

North Dakota Seeking Marketing Agency For Lottery Work

2017-03-31 by Jason Tannahill
North Dakota Seeking Marketing Agency For Lottery Work

North Dakota Lottery has issued an RFP for a marketing and advertising agency to work collaboratively with ND Lottery to produce advertising services to market all Lottery products. BACKGROUND The North Dakota Lottery is a division of the Office of Attorney General. The Lottery’s mission is to maximize net proceeds for the benefit of the state by promoting entertaining games, providing quality customer service to retailers and players, achieving the highest standards of integrity, security, accountability, and maintaining public trust.  The Lottery was created in 2003 as a result of a constitutional amendment, approved in November 2002, allowing the state... Read More >

Minot State University Issues Marketing RFP

2017-03-23 by Aaron Sarno
Minot State University Issues Marketing RFP

Minot State University is seeking a marketing agency to determine tactics that will assist MSU with increasing enrollments by obtaining direction for updating MSU’s website, identifying best practices of current marketing, enrollment services, retention strategies and obtaining direction for future budget allocations. Background information concerning this project is as follows: MSU offers 60 undergraduate majors, several graduate programs and one specialist degree in school psychology. MSU is positioned to meet growth in the fields of criminal justice, education, management, nursing, technology, social work, the sciences, and energy economics and finance. Graduates from most of our programs are in demand locally,... Read More >

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