Marketing Healthcare Services to Baby Boomers
Healthcare and insurance companies wanting to engage Baby Boomers need to let go of traditional ways communicating to this generation. We need to recognize that our traditional perception of their priorities does not align with what they actually want – boomers want to stay active while also dealing with the challenges that come with getting older. According to Pew Research Centre, anyone born between 1946 and 1964 falls within the Baby Boomer generation. Right now, they are 54 to 72 years young, and currently, in the US there are about 76 million boomers, representing about 29 percent of the population.... Read More >