business

Healthcare and insurance companies wanting to engage Baby Boomers need to let go of traditional ways communicating to this generation. We need to recognize that our traditional perception of their priorities does not align with what they actually want – boomers want to stay active while also dealing with the challenges that come with getting older. According to Pew Research Centre, anyone born between 1946 and 1964 falls within the Baby Boomer generation. Right now, they are 54 to 72 years young, and currently, in the US there are about 76 million boomers, representing about 29 percent of the population.... Read More >

Being a marketing manager is a challenging role with a lot of responsibility. A large part of the company’s success or failure is linked with the performance of the marketing team. A successful marketing team is tantamount to a successful business, and a successful marketing manager is essential for a marketing team to excel. There are some marketing managers that stand out amongst the crowd. Certain qualities and traits give them an edge among their peers. These qualities are described below: 1. Curiosity Curiosity may have killed the cat, but it did wonders for the marketing manager. A manager who assumes... Read More >

4 Things to Ask your Influencer Marketing Agency You want to create some media buzz for your company and build brand exposure so you decide to engage in influencer marketing. You decide to engage an influencer marketing agency because they have the experience and network to run results-driven campaigns that you hope can have a positive impact on your ROI.  After looking into the market, you find there are quite a few agencies that specialize in influencer marketing out there and you’re not sure which ones the best fit for your company. To help you, here are four questions to... Read More >

Being a good leader means making the right decisions, managing your employees effectively and solving complex problems. However, if you want to be a GREAT leader, you need to add one more thing to your repertoire - Great leaders create more great leaders. They equip their employees with the management skills necessary for making informed decisions and facing challenging situations.  Leadership doesn’t only apply to higher-ups and managers. Leadership should be a staple of your everyday business so that all employees at all levels can be better decision makers and enjoy more empowerment. Here are a few tips to turn... Read More >

If you ever step inside a public relations firm, chances are most of the employees are women. While there are still plenty of men in the industry, for the most part, it’s a female-dominated industry. PR is an especially inclusive industry for women, well that is, unless you consider the very top of the chain. Around 61% to 85% of all PR-related jobs are held by women, and women account for 59% of PR managers. Yet, figures released by the 2014 World PR Report estimated only 30% of all global PR agencies run by females. PR is a field that... Read More >

There are plenty of articles out there talking about the kind of traits a leader needs to thrive in a business setting, but few that discuss the characteristics leaders should be looking for in their teams. As the head of a business, people in leadership positions are often the first figures that individuals will turn to for inspiration and insight into how they should act. Usually, the way a leader behaves dictates how the rest of the team will perform. We're going to look at three essential traits that leaders need to build both in themselves and within the teams,... Read More >

International business can get very political, and successful executives understand how to leverage PR panache in a way that effectively communicates their message while creating buy-in, or at least a better bargaining position. However, buy-in is just one aspect of the challenge facing the new Facebook head of global affairs and communications, Nick Clegg. Clegg is coming on board Facebook even as the premier social media company in the world is dealing with multiple scandals, while also trying to break into new international markets. Some are saying Clegg’s government experience—he was a top British liberal politician for many years—will help... Read More >

Thought leadership is one of the most significant buzzwords to hit the marketing industry for some time now. However, while many people know about thought leadership - few business owners understand what it means to their company and their promotional methods. Thought leadership is a specific kind of content marketing - designed to convince an audience of a company's credibility. With thought leadership, marketing teams discuss specific topics that are relevant to their target market - often addressing these concepts from a unique perspective or talking about them with the use of specialist industry statistics. Types of Thought Leadership Almost... Read More >

Being a great leader is harder than it seems. People assume that all they need is the right opportunity to show off their skills as a leader, and they'll be on their way to success in no time. However, the truth is that there's a lot of pressure on the great business leaders of the world, and it takes time to learn how to successfully guide and inspire others. The good news is that there are plenty of ways that leaders can learn to be better at what they do. Here are just five things that any leader can do... Read More >

  CNB is seeking an agency that has the capabilities to evaluate the current marketing strategy for its tourism department, Cherokee Nation Cultural Tourism (CNCT); including marketing mix, brand use/positioning, media-purchase strategy, digital tools etc. and author a move-forward marketing plan for CNCT to increase brand awareness and visitation. The recommended marketing strategy would need to include future marketing mix, brand positioning, multiple campaign level concept pieces for each recommended marketing channel and messaging strategy across all recommended channels, along with costs required to implement plan. Background: Cherokee Nation Businesses, L.L.C. (CNB), is wholly owned by Cherokee Nation, the largest... Read More >