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History of Advertising: How Consumers Won the War for Their Attention
PR News

History of Advertising: How Consumers Won the War for Their Attention

Before mass media, there was a time when human beings weren't bombarded with advertisements. Brands weren't as ubiquitous in older, simpler times. Most products provided an absolute purpose and remedied a need for the people, and they were advertised as such. Take soap for instance. People needed soap because they wanted to be clean, so ad agencies filled the first simple voids with solutions, their solutions. Advertising has changed dramatically since those days however.

Editorial Team ·
Ten Tips for Successful Negotiating
PR News

Ten Tips for Successful Negotiating

Every business field demands solid negotiation techniques to benefit from a good deal and achieve success. For some people, successful negotiations mean ending up with the bigger share of the bargain, while for others, a win-win solution is equally acceptable. Prior to starting the process, make sure to check out the following 10 tips for successful negotiations.

Editorial Team ·
Why Women Negotiate Differently Than Men
PR News

Why Women Negotiate Differently Than Men

During a negotiation, participants analyze their counterparts by looking at their language, country of origin, background, age, and culture. However, not everybody pays attention to the gender issue, although it has been demonstrated that the negotiation strategies used by women are different from those used by men.

Editorial Team ·
Eagerness: How It Can Be Bad for Your Business
PR News

Eagerness: How It Can Be Bad for Your Business

Everybody knows that optimism and confidence can help us thrive in the business world. When we’re positive about our goals and projects, doing business becomes a lot easier, not to mention that our colleagues and bosses will appreciate us more for the work we perform. However, eagerness can often affect our team, and therefore our whole work environment.

Editorial Team ·
Why The High Street is Failing – First Impressions
PR News

Why The High Street is Failing – First Impressions

It might be something of a cliché but successful retailing is almost certainly still in the detail. When you look at some of the bigger retail names that we have lost from the UK high street in recent years (Woolworth's, Comet, etc.), it is clear that they had lost their focus many years before their ultimate collapse and issues like the economy and Internet competition were just the final straws to break the camel’s back.

Editorial Team ·
Negotiate a Truce: Learn To Negotiate and Build a Partnership
PR News

Negotiate a Truce: Learn To Negotiate and Build a Partnership

Nowadays, it’s almost impossible to find partners whose goals are similar to yours, meaning that negotiating and building a partnership is harder than it seems. If you want to make sure that your partnership will benefit all parties, you should go by the book. Don’t let lawyers handle everything, as partnerships involve a shared vision that cannot be accomplished unless you do your best.

Editorial Team ·
6 Key Elements to Viral Nonprofit Content
PR News

6 Key Elements to Viral Nonprofit Content

Everyone’s dream is to create something viral. That’s why so many people have offered the “secret” to going viral. Some say it’s the quality of the content. Others say it’s in the marketing. Still others will tell you it’s both while a fourth group will tell you it’s all just a happy accident that cannot be planned.

Editorial Team ·
Learn Business Negotiation with These Mind Mapping Tips
PR News

Learn Business Negotiation with These Mind Mapping Tips

A mind map begins from a central idea that is connected to a set of ideas from different branches. It’s like a web frequently used by business people to negotiate their deals and achieve success. Mind mapping is regarded like a technique used to handle complex information. It starts from a central idea and it expands to several other sets of information. Think of it like a web that’s constantly expanding to new sub-categories.

Editorial Team ·