business

How to Use Free Giveaways to Maximize Sales

The study offers more valuable details for marketers to learn how to design effective and profitable promotional campaigns that pair free gifts with a known product.

American Consumers Like Shopping Green, Survey Finds

71% of Americans consider the environment when they shop, and nearly half of them seek out environmental information about the products they buy.

My Relationship with Email Marketing

My personal relationship with email marketing started way back in the mid-1990s. At the time I was building some of the very first websites (or portals as we rather ambitiously called them) for the newspaper industry.

How Enterprises Can Increase Productivity with Mobile Technologies

Mobile devices are here to stay. The challenge for enterprises is to contain the security risks so that the increased productivity, freedom and cost savings are not outweighed by the burdens.

TV Prime Time Great to Target Mobile Gaming and Social Media Users

Important business intelligence for companies, showing the most important actions that dominate smartphone usage during prime time: calls, messaging, browsing, social networking, and gaming.

Mollom Moderates User-generated Content at Enterprise Level

By simplifying the content moderation process, Mollom provides significant ROI for brands seeking to increase their social footprint.

Spain: Smartphones Trump Other Devices in Surfing the Internet

In Spain, almost 4 out of 5 Internet users are surfing the web on smartphones, followed by laptop/netbook (80,9%) and desktop computer (78,8%) .

ePrize Acquires Bulbstorm, Extending Customer Engagement Capabilities

ePrize announced the acquisition of Bulbstorm, which further extends the capabilities of the company's customer engagement platform currently used by more than 50% of the Fortune 500 brands.

The Business of Gift Giving: Online

Australia and New Zealand Marketing Emails Struggle to Escape the Spam Folder

1 in 5 emails ends up automatically in spam folders, the ‘Australia and New Zealand Email Intelligence Report’ revealed. The study analyzed emails from over 500 Australian brands and discovered that 17% of them are never seen by the recipients.