business

Social Network ConnecTV Launches Fully Synchronized Advertising Network

ABC, CBS, NBC, FOX and CW are the first to adopt a new ad platform launched by ConnecTV, a social network for TV fans. ConnecTV’s Ad Sync Network is positioned as the television industry’s first-ever fully synchronized advertising network and allows brands to synchronize a companion experience with their TV spots. This new solutions allows viewers to buy what they see, get promotional offers, enter contests, find the nearest store, receive marketing alerts, watch related product videos, schedule viewing reminders and more.

Marketers Use Data Management Platforms to Drive Higher ROI

There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.

Google Cannot Get Over Losing NORAD Santa Tracker to Bing

Google has been supporting NORAD to track Santa Claus since 2007, but this year NORAD chose Bing instead. In its customary effort to crush competition, Google launched its own Santa Tracker.

Key Holiday Trends Impacting Retailers and Shoppers

A recent Harris Poll (by Harris Interactive) charted key trends for retailers and shoppers alike this holiday season. Three important areas included Showrooming, Gift Cards and Department Stores and Deals.

Twitter New Photo Options Make Tweeting Both Personal and Social

Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.

How the Internet Has Changed Small Business Funding

AccurateLeads: Customer Service Is Both Epidemic and Opportunity

Quality customer service is paramount in bringing in new clients and retaining old ones. AccurateLeads shares 4 simple tips on providing it. Check them out.

Buysight, Inc. Acquired by AOL’s Advertising.com Group

AOL’s Advertising.com Group announced today that it acquired Sunnyvale, California –based retargeting and intent-based targeted advertising company Buysight Inc. for an undisclosed amount of money. Advertising.com Group made the acquisition in an attempt to consolidate its premium advertising product and delivering publishers, advertisers and agencies seeking to maximize the value of their online brands through better ad-targeting solutions across display, mobile and video.

A Visual Guide to Dealing with Difficult Clients [INFOGRAPHIC]

As any service provider from across varied lines of business will tell you, dealing with clients is not always a very easy task, as people, their expectations and habits are different. An infographic compiled by Ciplex, a digital marketing and creative agency, shows 15 types of clients and their characteristics. Moreover, and perhaps most important, the infographic offers some “care and feeding instructions” for each identified type.

3 Tips To Target International Markets