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EverySignal App Sends Daily Alerts with Friends Updates
PR News

EverySignal App Sends Daily Alerts with Friends Updates

Given the number of social networks available, the number of friends on each of them, and the fact that you have to also work, not spend all day on social media, it is sometimes hard to keep up with news from friends. Newly launched EverySignal is a newly launched app that sends you daily alerts about interesting things happening in your friends’ lives, thus enabling you to get rid of embarrassing moments and replicas like “But I posted on Facebook/Twitter”.

Editorial Team ·
Social Buzz Increases Chances for a TV Show to Become a Hit
PR News

Social Buzz Increases Chances for a TV Show to Become a Hit

Communication devices get smaller and more powerful with each version, allowing owners to perform more and more actions with just an few clicks. Smartphone users can now communicate, login to various social media networks, write emails, browse the internet, watch TV channels and more. TV networks should however keep in mind the results of the latest Red Bee Media survey which shows that if a TV program benefits from social media buzz, viewers are more likely to watch it.

Editorial Team ·
Agencies Fail to Satisfy Clients
PR News

Agencies Fail to Satisfy Clients

Clients seem to have a general dissatisfaction with the agencies they work with, according to a new online survey carried out by marketing consulting firm Avidan Strategies among 1,900 business leaders in marketing, media, and procurement.

Editorial Team ·
Publishers Keep Ads 'Viewability' to Themselves
PR News

Publishers Keep Ads 'Viewability' to Themselves

Ad buyers want to know their ads are indeed seen by target audiences. Publishers want and need advertising money and one could only think that in order to receive it, they would offer relevant statistics. Well, it looks like things aren't as simple as that, as a new report that analyzed actual buys made across 425,000 sites and included display, video, mobile and social network ads shows.

Editorial Team ·
Infographic: Email Marketing Lives On and "How Come?"
PR News

Infographic: Email Marketing Lives On and "How Come?"

We make no bones about telling our readers about products we find well worth the trouble, or even ones to stay away from, for the matter. For a few weeks I have been testing Vocus' iContact services for an in depth review, and for a number of reasons. Today an infographic from iContact reveals just some of how come you and I should be interested in email marketing systems.

Editorial Team ·
Oreo's 'Daily Twist' Campaign is a Success
PR News

Oreo's 'Daily Twist' Campaign is a Success

Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.

Editorial Team ·