The highly anticipated Guild Wars 2 offered fans who pre-purchase the game before last Saturday, a unique way to enjoy the game. The “play-before-release” is included with other Pre-Purchase exclusive bonuses.
If content is king in email marketing, relevance is the throne. It does not mater how catchy, profound or expensive your content is if it is not presented ideally given your customer.
Your company just started up an online presence, there's all this buzz about social media and some so called "conversation" going on. Figuring out you'll have to join Facebook and Twitter, maybe even starting a company blog, this is just for starters, what about that steep learning curve to knowing what is what?
If you are sitting there with your Monday thinking cap on wondering what will be the very "next thing" in consumer engagement, maybe your waiting and thinking is already over. IPI (Europe) Limited, printable interactivity may already be here. Your read correctly, real world printed products and packaging that can help generate not only interest but purchases.
ShopVibe has all the potential to revolutionize the way you shop. With its automatic ability to find better prices for your favorite products, it saves a lot of searching time, and more importantly, it has the potential to save you a load of cash.
Overexposure to food advertising will influence negatively people’s will to keep healthy diets. And these are some of the ads that trigger the hunger hormone, ghrelin... Hungry yet?
Brands have to change the way they communicate with consumers, and stories are a part of this natural evolution. How do they do it so far? Concrete storytelling examples from P&G.
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
Very few companies find real value in running long-term ads on Facebook - and usually, for small companies, this is not even an effective practice. But for those who believe in the power of numbers to attract even more numbers, the strategy works.
![Businesses Evolve into Social Businesses [Infographic]](https://api.everything-pr.com/storage/v1/object/public/wp-media/wp-content/uploads/2012/07/Fedex-bus.jpg)
Study finds that many businesses that had a social presence in the past became more involved, planning strategic engagement with their communities to support business goals and to foster brand affinity.