Brand Love as Important as Market Share for Coca-Cola
For Coca-Cola, and there is no surprise here, building customer loyalty is more important than short-term sales.
Tagged: business
Nissan Makes Bid for Biggest Auto Industry PR Goof
Nissan, Japan’s third largest auto maker, became the next in line of world auto makers to announce a major recall today. The news comes on the heels of GM and Toyota announcing recalls with safety implications, prompting many to ask questions about quality control and safety.
Wachovia Crisis PR: Login Issues Bring Negative Press for the Bank
Many users are reporting login issues for Wachovia Online Banking today. Like Bank of America in January, Wachovia’s response to the crisis is poor, if not inexistent.
Auto PR: GM, Toyota, World, Recalling All Autos
GM’s recall of 1.3 million autos for what they say is a “minor” steering problem, reveals another type of negligence for the once mighty corporation – mediocre PR. Suggesting a steering failure, of any kind, is acceptable for auto consumers is ludicrous to the extreme. Just like Toyota, GM appears to be sweeping a lot of liability under the carpet on this one.
Ford and Toyota on Two Ends of Social Media Marketing
The auto industry still seems to be in turmoil, with American manufacturers still struggling with their re-branding efforts and foreign car companies beginning to face their own marketing woes. Social media may seem like...
Big Brands and Social Media. Are You Feeling the Love?
I got pretty frustrated with a routine trip to Walmart yesterday, and I found myself fuming at the large company, it’s incoherent purchase and return policies, and the fact that there was little I...
Toyota’s New Strategy: Find Flaws Before You Do.
Toyota is losing money and credibility as of late. After dealing with recalls for faulty accelerator pedals for the past few months, the car manufacturer is still reeling. Things aren’t looking to get better...
Not So Silent Bob Makes Fuss over Southwest “Fat Seat” Rules
The airlines can’t seem to catch a break these days. Maybe it’s their own fault, maybe not. But the rest of the world can learn a lot from the way in which the airlines...
Yellow Pages Gets a Whole New Look
The Yellow Pages is undergoing a major redesign that will result in a smaller, more compact version of the directory. They will also implement other design changes that will offer better usability.
The One Ford Initiative and Collective, Intelligent, Digital Marketing
Ford Motor Company has announced a partnership with North Plains, the makers of the TeleScope digital asset management platform. Ford’s “One Ford” initiative is now more of a reality with the capabilities of these new technologies. The collective power of organizations like Ford can now be applied to greater customer satisfaction as well as operating costs.
