business

Astro Boy To Spearhead Japan’s FIFA World Cup Bid

2009-10-12 by EPR Staff
astro boy1

In the news today, Japan's bid for the 2018/2022 FIFA World Cup will be branded with none other than Astro Boy. The super popular comic character premiered this past weekend to rave reviews, and one look at the movie's website reveals why. If there is one thing the Japanese excel at it is animation, and Astro Boy is no exception with Imagi studios' creativity. As for good PR moves, lovable characters such as this little dynamo are always good for business. Japan announced the character as the ambassador for Japan's campaign at a press conference last week. Imagi's Astro Boy... Read More >

Say What You Mean Damnit 2

2009-01-16 by EPR Staff
PR Goofy Award

Sometimes finding the PR Goof of the Day is time consuming, looking all over the Web for the goofiest comment, campaign, blooper or idiocy. But then, sometimes the biggest goofs just pop right up in one’s mailbox. A friend sent this one to us that for lack of a better term, is un-understandable, or should I say, dis-understandable? Well, just put it this way, I cannot understand the first two paragraphs. Evidently the PR firm of JKS releases their press via Punjab for the English market, and via The Boston Globe for the Kashmir public, or someone had one too... Read More >

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