Nottingham Boosts PR Efforts to Attract More Business Tourists in the Region

2009-10-22 by Richard D. Pace
nottingham public relations

The Nottinghamshire Convention Bureau (an arm of Experience Nottinghamshire, the county’s destination management organisation) retained Nottingham-based BCS Public Relations to help increase levels of business tourism in the county. Founded in 2002, BCS is one of the fastest-growing PR agencies in East Midlands, and one of the largest. The company is involved in all aspects of PR and marketing, from from business to business, to consumer, to high-tech, and to governmental public relations activities. Recently, the company has been ranked 28 in PR Week’s coveted list of the Top 40 technology consultancies. Now BCS has to prove its value in... Read More >

PR Tips: Five Terms to Never Use to Market Technology

2009-10-18 by Richard D. Pace
cnn logo everything-pr

As a developer or PR of a startup company, have you ever wondered why your press releases or company docs do not always get results? Well, from a long time tech blogger, blog editor, and consulting perspective, it may be because your terminology is just plain outdated. Lame, might be a better way to describe the trend for some "communicators" to overuse phrases or terms that pretty much "label" even great technology or innovation improperly. What we are talking about here is basically a failure to differentiate a service or product from hordes of others by using "cliché" or hyped... Read More >

Smashburger Chooses S3 as New Jersey Agency of Record

2009-10-16 by Richard D. Pace
smashburger everything-pr

The popular hamburger chain, Smashburger, has just selected a new agency of record for their New Jersey locations, S3. The public relations agency will be handling all the company's day to day communications and handling marketing. S3 will also be responsible for boosting media awareness of new locations opening and creating a buzz around the hamburger joint. Smashburger is rapidly becoming a household name and is pleased to be moving into New Jersey. The first NJ Smashburger will be located in Montclair with Morristown and East Hanover joining in soon afterwards. With S3 as their agency of record and handling... Read More >

Astro Boy To Spearhead Japan’s FIFA World Cup Bid

2009-10-12 by Richard D. Pace
astro boy1

In the news today, Japan's bid for the 2018/2022 FIFA World Cup will be branded with none other than Astro Boy. The super popular comic character premiered this past weekend to rave reviews, and one look at the movie's website reveals why. If there is one thing the Japanese excel at it is animation, and Astro Boy is no exception with Imagi studios' creativity. As for good PR moves, lovable characters such as this little dynamo are always good for business. Japan announced the character as the ambassador for Japan's campaign at a press conference last week. Imagi's Astro Boy... Read More >

Say What You Mean Damnit 2

2009-01-16 by Richard D. Pace
PR Goofy Award

Sometimes finding the PR Goof of the Day is time consuming, looking all over the Web for the goofiest comment, campaign, blooper or idiocy. But then, sometimes the biggest goofs just pop right up in one’s mailbox. A friend sent this one to us that for lack of a better term, is un-understandable, or should I say, dis-understandable? Well, just put it this way, I cannot understand the first two paragraphs. Evidently the PR firm of JKS releases their press via Punjab for the English market, and via The Boston Globe for the Kashmir public, or someone had one too... Read More >

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