What are The Types of Digital Marketing?

The main types include content marketing, search engine optimization, search engine marketing, social media marketing, and affiliate marketing. Email marketing and pay-per-click advertising are also on the list. What are the 3 types of digital media? Audio. This can be in the MP4 format which is of low quality or can be on FLAC format […]

Digital Marketing: Ins & Outs

The world of marketing has changed – digital media is part and parcel of any marketing agency.  What Is a Digital Marketing Agency? Digital marketing defines many ways to promote brands. It can be through technology via the internet and other devices such as mobile phones, billboards, digital signs, and displays and TVs. A digital […]

Businesses Can Learn from Carol Cone’s Principles

Carol Cone’s Purpose Principles

Carol Cone has built a career around the idea of purpose. In a world that has rapidly progressed to a need for social transparency, particularly from businesses both large and small, Cone has seen an area for her to assist. Through her business, Cone collaborates with clients to help drive their brand purpose forward — and […]

Marketing Goals Should Be Measurable


The idea of measurable goals in marketing is hardly a foreign one. After all, marketing is a data-centric industry and with the advances of technology that enable marketers to track every metric imaginable setting goals is more possible than ever. Believe it or not, some businesses don’t set tangible goals periodically, which makes a marketing […]

Online Reputation Management Makes the Internet Safer

In the digital age, living part of your life online isn’t just a convenience — it’s practically a necessity. We find our apartments on Facebook, scroll through potential dates on Tinder, and apply for job interviews on LinkedIn. Day-to-day life is more convenient, searchable, and organized than ever before. However, this scroll-and-swipe ease comes at […]

Boosting Your Independent Marketing Profile


The beautiful thing about working in the marketing industry is that it allows for flexibility and creativity. In many cases, a marketer can work solo and maintain a roster of clients, allowing for a more flexible work-life balance and lifestyle. But marketing is an industry that’s always changing, so it’s important that marketers are willing […]

Client Acquisition versus Client Retention: Which Matters More?


For digital marketers, there are, broadly speaking, two areas of focus when it comes to customer relationships. First, the marketing plan must work to acquire new customers. This process includes areas such as advertising, paid search, social media, and other channels focused on reach. The second area of focus, client retention, pertains to the user […]

Connecting the Dots Between ePrivacy Regulation and Digital Marketing

Despite the passage and implementation of the General Data Protection Regulation (GDPR) more than a year ago, the actual application of the law to businesses within the EU — and the world over — remain unclear. In the wake of the GDPR’s passage, firms from a range of sectors scrambled to make internal changes. Many […]

A Dummies Guide to Successful Podcasting

There can be little doubt now that the popularity of podcasts has skyrocketed in the last year. With barely any barriers to entry and a burgeoning community of global listeners, it makes sense that podcasting has become a must-have marketing strategy. But how do you make sure your podcast is one of the good ones? […]

Hiring the Right Digital Marketing Agency

The day in the life of a retail business is a busy one: from shelf restocking to fulfilling orders to inventory management, retail entrepreneurs surely have enough on their plate to keep them busy! One priority item on their to-do lists, however, is product marketing. For those without a background in this discipline, digital marketing […]