Kwittken & Company: PR Funny of the Day

2009-10-02 by EPR Staff
word of mouse

No one is immune to it, not even the best of the best. But we prefer to see things with a smile today. If "word of mouth" applies for traditional marketing, why should we call it the same online? Kwittken and Company's small error on the corporate site could actually pass for a creative license if we think about it... It cannot be "word of mouth" online, (unless we count video and podcasts). It has to be "word of mouse" - it certainly sounds better than "word of keyboard." So "word of mouse" could be a new term to describe... Read More >

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