How to Use #hashtags on Facebook

2013-06-14 by EPR Staff

Facebook users can engage in public conversations by using clickable #hashtags, a move anticipated for a while. With #hashtags, Facebook gives users more flexibility for real-time conversations, and hopes to compete with the likes of Twitter, Tumblr, and Pinterest. [caption id="attachment_43394" align="aligncenter" width="585"] Hashtags are clickable and searchable on facebook..[/caption] Originally created by Twitter users, hashtags are now part of the social sharing culture, and work the same on all networks that enable them. As such, hashtags on Facebook allow users to: Search for a specific hashtag from your search bar. For example, #NBAFinals. Click on hashtags that originate on... Read More >

On Tumblr and Nonprofits

2013-06-11 by EPR Staff

Nonprofits are making good use of social media networking sites such as Twitter and Facebook. But Tumblr, the social media blogging service is still new territory for most nonprofits. It doesn't have to be that way. Tumblr is a richly textured resource that could be an awesome adjunct to any nonprofit organization’s online presence. Tumblr offers users a neat and attractive way to post quotes, text, images, audio clips, and video clips to an individual user’s blog, called a “tumblelog.” Posts tend to be brief, consisting of a single item. If someone “likes” that post, it will be pasted to... Read More >

More Facebook Friends Equal Fewer Donations

2013-04-19 by EPR Staff
Finding charity in the heart of Facebook.

A Published study says that people with larger numbers of Facebook friends tend not to spread the news about charities and causes. Study author Kimberley Scharf an economist at the Centre for Competitive Advantage in the Global Economy (CAGE) at the University of Warwick, says that people with lots of Facebook friends tend to count on others to tell them about opportunities for giving. This phenomenon has a name: “free-riding.” [caption id="attachment_42052" align="aligncenter" width="585"] Charity on Facebook could be better [/caption] Professor Scharf goes even further by suggesting that not only do we expect others to tell us about opportunities for giving,... Read More >

What Is the Value of Your Facebook Fans?

2013-04-18 by EPR Staff
Facebook Fans value

Did you know that a BMW Facebook fan is valued at $1613? If you consider the official Facebook page of the company with 13,234,552 at the date of this report, the numbers are simply mind blowing. Imagine how much money BMW’s PR firms, Kwittken PR or Coyne PR would be asking for if they were responsible for even some of this valuation in the digital arena? Wow. The numbers above were revealed by an empirical study from Syncapse in partnership with Hotspex. The study compared fans and non-fans, based on brand loyalty, spending, media value, brand affinity, propensity to recommend and... Read More >

5 Kinds of Facebook Updates and How to Use Each to Get Attention

2013-03-22 by EPR Staff
Facebook Public Relations

We all know by now that we should be using social media for everything from branding to marketing and customer engagement. We also know that we should be approaching it from differing angles, signing up with multiple sites to take advantage of their features in a unique way. But despite the place of Twitter, Google+, Pinterest, YouTube, LinkedIn, StumbleUpon and others, Facebook remains the most talked about social media site. Most of us are aware of the fundamentals of professional Facebook use. But that doesn't help us when it comes to creating status messages, something that should make up a... Read More >

Visualizing How Graph Search Is Facebook’s Big Data Solution

2013-03-15 by EPR Staff
facebook everything-pr

Big data is something Facebook knows a little bit about. The user base of Facebook has grown to astronomical proportions, with now more than 1 billion users, and 743 million of them are active. Data is bombarding Facebook at a velocity, variety and volume that is so vast, it's one of the main reasons for the creation of the Graph Search – and to eventually kill the clout of search behemoth, Google. The idea behind the Graph Search is simple, it allows you to leverage Facebook’s data on its users, to get results that also contain a social layer of information. Essentially, you’re able to search... Read More >

The Business of Gift Giving: Online

2013-03-07 by EPR Staff

I am the most lazy gift giver. Don't get me wrong, I love doing it. The appreciation from people when they get a gift is amazing, but it is hard to find the time and energy to go out and shop. Which is why I am so lucky that an entire industry has been created to cater to people like me that want to give gifts, but don't want to get off of their couch to do it. The business of gift giving has really taken off in the last couple of years, with new ways to send both digital... Read More >

7 Steps To A Search Engine Friendly Facebook Page

2013-02-26 by EPR Staff
Facebook SEO

A lot has been written on the proper way to optimize a Facebook page. Following tip after tip only to realize that they don’t work, could be a huge waste of time and money. This post takes away the guesswork and provides 7 surefire steps to get your Facebook page optimized for SEO. It’s Allin the Name The first and simplest step to optimizing your Facebook page is to choose the right name. Don’t be so generic that the search engines, and fans, will have no idea what your page is about. Google places a lot of weight on the... Read More >

What Facebook’s Graph Search Means to You

2013-02-21 by EPR Staff

Facebook has never explained why we should like, tag, or check-in. For many, a Facebook profile is a form of expression, their personal showcase on the Internet. When you like the band “MGMT” or check-in at a new hipster place, you are saying many things with a simple action. Though Facebook has grown into a giant these past few years, it still faces threats from the likes of Twitter, Snapchat and Pinterest. And let’s not forget its most ardent rival, Google. So, what is the company doing to stay ahead of its competitors? Well, the company recently baptized its Graph... Read More >

PR on Facebook: 100 Must “Like” Public Relations Pages

2013-02-14 by EPR Staff
Facebook Public Relations

Remote PR Jobs is the leading jobs site for remote PR and Communications professionals. Every week, members get 100+ hot PR and Communications leads delivered to their inbox - full time, part time and projects. Roles are inclusive of PR, Comms, Social media, content and more, across all industries. Facebook page ishttps://www.facebook.com/RemotePRJobs/ This is not a top - consider it a resource. If you are a PR professional, it will help you find like-minded people, it will help you identify competitors you don't even know about, it will also help you learn how other companies are managing their Facebook presence.... Read More >

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