Tagged: fashion marketing

Fashion Week Public Relations

The future of fashion marketing

Change is a key element of the fashion industry and fashion retailers are still trying to navigate through the after effects of the pandemic. The fashion industry is moving towards a more sustainable model...

Fashion Week Public Relations

Ideas for fashion influencer marketing

There are many fashion brands that excel in influencer marketing. Fashion influencer marketing helps to form a connection with the target audience in ways that commercials on TV and in magazines cannot. Influencers are...

hermes spring summer 2017

Promotional channels in fashion marketing

A promotional mix combines different types of promotional tools to promote a brand’s products and services, and to communicate its message to consumers. The ultimate aim, of course, is to support sales and persuade...